Korean beauty, lifestyle, & pop culture at your fingertips

From Seoul to your doorstep, enjoy the latest, trendiest, and "daebak" products from Korea! Official goods only.

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New Arrivals

[Pre-Order] BTS Official Lightstick Pen SE Ver.

BTS [PTD POP-UP] Seoul S/S T-Shirt

BTS [PTD POP-UP] Butter Caramel

BTS [PTD POP-UP] Reusable Tumbler

BTS [PTD POP-UP] DIY Bracelet

BTS [PTD POP-UP] City Phone Grip Seoul

BTS [PTD POP-UP] City Mug Seoul

BTS [PTD POP-UP] City Magnet Seoul

BTS [PTD POP-UP] Seoul Badge Set

BTS [PTD POP-UP] Seoul Pouch

[Pre-Order] Jeon Somi - XOXO (1st Album) [KiT]

[Pre-Order] Jeon Somi - XOXO (1st Album) 2-SET

[Pre-Order] Jeon Somi - XOXO (1st Album)

[Pre-Order] THE BOYZ - MAVERICK (3rd Single Album) 3-SET

[Pre-Order] THE BOYZ - MAVERICK (3rd Single Album)

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888 products

Weekly Best Sellers

BTS Official Light Stick (Map of the Soul Special Edition)

Save $90

Daebak Beauty Box - For Breast Cancer Awareness

The Daebak Company

BT21 BABY My Little Buddy Multi-Pairing Wireless Keyboard + Mouse Set

Squid Game / Jacket and Pants

(Limited stock) Xylitol x BTS BIG Special Edition + Poster(folded)

[Pre-Order] Hometown Cha-Cha-Cha Book Set

Hometown Cha-Cha-Cha

(BTS V & Jungkook Wears!) Modern Hanbok

The Daebak Company

Save $11.97

[Pre-Order] TWICE - Formula of Love: O+T=<3 (3rd Album) 4-SET + Special Gift

$131.96 $119.99

[Pre-Order] BTS [PTD ON STAGE] Fleece Zip-Up Hoodie (Black)

BT21 BABY My Little Buddy Multi-Pairing Wireless Keyboard

BT21 Plush Action Hat

FILA X BTS [EXPLORE NOW] Jacket

ENHYPEN - DIMENSION: DILEMMA (1st Studio Album) Essential Ver. SET

[Pre-Order] BTS [PTD ON STAGE] Mini Photocard

BT21 BABY Fast Wireless Stand Charger

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44 products

What's Hot

K-drama

K-beauty

[Pre-Order] Hometown Cha-Cha-Cha Photo Essay

Hometown Cha-Cha-Cha

[Pre-Order] Hometown Cha-Cha-Cha Book Set

Hometown Cha-Cha-Cha

Crash Landing On You / Sleeping Penguin Eyepatch Pouch

Crash Landing On You

Crash Landing On You / Beep Beep Penguin Doll

Crash Landing On You

Crash Landing On You / Flipping Blue Hat Penguin Doll 32cm

Crash Landing On You

Squid Game / Dog Halloween Costume

[Pre-Order] Hometown Cha-Cha-Cha OST Album (2CD)

Hometown Cha-Cha-Cha

Sold Out

K-BEAUTY October 2021 Issue (Cover: Kim Seon Ho)

Squid Game / Ddakji (6pcs) + Glass Beads (4 Bags)

Squid Game / Ddakji (4 sets + Stickers)

Squid Game / Reusable Quad Mask (2 pcs)

Hometown Cha-Cha-Cha x LUVCRUSH Llama Smart Grip

Hometown Cha-Cha-Cha

Hometown Cha-Cha-Cha x SALTY & SWEATY Hong Du-Sik Surf Yoga Rug

Hometown Cha-Cha-Cha

Hometown Cha-Cha-Cha x LUVCRUSH Heart Cushion

Hometown Cha-Cha-Cha x LUVCRUSH Llama Eco Bag

Our Mission

To inspire, empower, and unite the global Hallyu community by delivering the best (and "daebak") experiences while promoting Korean culture.

More than a brand.
We're a family.