Dear Daebak Family,
I hope you're doing well. After my last email, I received so many positive messages from many of you. I can't thank you enough for the tremendous support during these tough times everybody is going through.
When we first started The Daebak Company (as SnackFever) back in 2015, we wanted to focus on creating a community first - to get to know each of you rather than treating each member as just statistics and numbers on a screen. Since the start of the Internet in the mid-90s (yes, I'm that old!), I loved creating online communities and forums. I've managed significant communities on Daum (now Kakao) and Facebook, where I got to teach Korean culture and language to thousands of Hallyu fans from all over the world. Many of my students and Daebak Family members even visited us when we were in Los Angeles and here in Korea. We're always so happy when you visit us - even more than when you place an order (serious)! If you ever visit Korea, please feel free to stop by. We're in the hottest neighborhood - Hongdae.
Growing up in the Spanish-Korean community
I grew up in the Canary Islands of Spain, on a small island off the northwest coast of Africa, where thousands of poor Koreans emigrated in the 60s to work in the fishing industry. Growing up in a tight-knit Korean community taught me that we're always stronger as a group. We help, encourage, lift each other in times of trouble, and celebrate success. We communicate, trust, and learn from each other. We're more than family.
I know many of you are going through tough times. I know many of my friends and family in Spain, the UK, and the US are. Let's encourage one another and be kind. You never know what someone's going through. We'll get through this together.
(Juntos somos mejores - Together we're stronger)
We're one of you
I also wanted to remind you that we're not a faceless corporation. We're a regular group of fun oppas and unnies. We're just like you, fans of the Korean wave, BTS fans, Korean dramas, and food! You see us on IG Stories and our Facebook Group. We're friendly people. Yes, we make mistakes. We're still humans, not yet robots!
My team will be there for you if you have any concerns or questions or are upset about anything. As part of our community, rest assured that we'll take care of you.
Once again, I sincerely appreciate your patience while dealing with some of the longer-than-usual delayed orders and customer care responses. Behind the scenes, we're working 24/7 to get things back to normal. We're still adapting to the sudden changes. Thank you so much for understanding and being kind to our team.
Stay safe and healthy,
CEO, The Daebak Company