Want the taste of a Korean home-cooked meal, but a busy schedule is getting in the way? Are you tired of the same cup of ramen day after day? The South Korean food company based in Seoul, CJ CheilJedang (CJ제일제당) has the perfect solution for you with their line of Korean home style instant meals!
Cupbahn stems from CJ’s instant rice line, Hetbahn (햇반). Ban, bahn, or 반 is the traditional way of saying "main meal," although 밥 or "bap" is more common. Hetbahn has grown in popularity since their beginning in 1996 as Korea’s first bacteria-free rice, and is a convenient alternative for eating rice both on-the-go and at home because it has the same great taste of home-made rice without the hassle. CJ’s Hetbahn has prided itself in their quality product. Farmed in Korea, the rice is stored in a warehouse at 15℃, which helps to maintain its best quality. In a day’s time, the rice is polished, cleaned, soaked, then cooked under high-pressure to give it the homestyle taste people know and love!
To maintain the great flavour of the product, it has been sealed in a layered, oxygen-blocking container that is microwave-safe, can handle boiling water, and also prevents the rice from spoiling. CJ’s Hetbahn made the decision to expand on their innovative creation by combining their rice with more classic Korean meal flavours. Since the launch of the newer product of CJ’s Hetbahn Cupbahn (햇반 컵반), they have continued to release an ever growing collection of various Korean instant-meals including:
- Spicy Vegetable Bibimbap
- Bulgogi with Rice
- Spicy Stir-fried Squid with Rice
- Seaweed Soup
- Soft Tofu Stew
- Yellow Cream Curry Rice Bowl
- Bean Sprout and Rice Soup
- Chinese Jjajang Rice Bowl
- Rice with Stir-fried Kimchi
Due to the same great technology that made their rice so successful, the Hetbahn Cupbahns have received good customer reviews. The convenience, variety, and deliciousness has made them a great alternative to those with busy schedules, young persons, office workers, etc. CJ Hetbahn Cupbahn has stated that they also hope they are able to reach those who may struggle cooking due to a small kitchen.
CJ’s Hetbahn director Lee Joo-eun says, “If cup ramen was the ‘it’ overseas Korean instant food product of the past, the future is all about Cupbahn.” I can’t help but agree. With people all over the world gaining an interest in Korean culture, especially food, there has come a high demand for Korean snacks and foods. Unfortunately, many cities do not have a local Korean restaurant that makes the cuisine easily available for everyone. While trying a hand at Korean cooking can seem intimidating, Hetbahn Cupbahn is a good introduction as it requires no cooking skills for a delicious and authentic Korean flavour!
CJ’s Hetbahn Cupbahn is also the perfect on-the-go meal that you can take to work if you’re unable to leave the office, take to school, or even a night-in with your favourite drama. It comes with almost everything you need including rice, sauce, and even utensil! The only additional things you may need to complete your meal is water and a heating device.
If you can’t take this foodie’s recommendation, listen to the skilled chef and famous actor, Park Bo Gum who is also an endorser of CJ’s Hetbahn products including Cupbahn.
Which Cupbahn Hetbahn is your favourite? Which one do you want to try the most?
Let us know in the comments!
Want to try a delicious Cupbahn for yourself? Check out our Happy Birthday Bae Bundle! This box includes a CJ Hetbahn Cupbahn Bulgogi Rice Bowl and CJ’s Instant White Rice (CJ 햇반) as mentioned above!
Cover Image: Park Bo Gum (Blossom Entertainment) ; CJ제일제당 (CJ Cheiljedang)