Table of Contents
OSULLOC is Amorepacific's Jeju tea brand; Amorepacific says it began growing tea on Jeju Island in 1979. This hub maps every Daebak guide on OSULLOC: which tea to try first, Jeju green tea, brewing, milk tea sticks and matcha, gift sets, the Tea Museum and kombucha. If you are new to the brand, start with the which-to-try-first guide.
At Daebak, a Seoul-based Korean culture and product company, each OSULLOC topic has one guide so that nothing is repeated. Use the table below to find the one that answers your question.
Start here
| I want to... | Read |
|---|---|
| Pick my first OSULLOC tea | OSULLOC Tea Guide: Which Osulloc Tea to Try First |
| Understand Jeju green tea and choose one | Jeju Green Tea: What Makes It Different and Which OSULLOC Green Tea to Choose |
| Brew each type properly | How to Brew OSULLOC Tea: Water Temperature and Time for Every Type |
| Choose an instant milk tea | OSULLOC Milk Tea Sticks: Original vs Matcha vs Hojicha vs Earl Grey |
| Understand Korean matcha | Korean Matcha vs Japanese Matcha |
| Give OSULLOC as a gift | OSULLOC Tea Gift Sets: Which One to Give |
| Visit the tea fields on Jeju | OSULLOC Tea Museum and the Jeju Tea Fields: A Visitor's Guide, Jeju Green Tea Culture |
| Compare OSULLOC and TEAZEN kombucha | TEAZEN vs OSULLOC Kombucha Sticks, TEAZEN hub |
| Learn how Koreans drink tea in general | Korean Tea: What Koreans Actually Drink |
OSULLOC Premium Tea Collection. Browse the full OSULLOC collection.
OSULLOC in brief
Amorepacific's brand page says OSULLOC began cultivating fields on Jeju Island in 1979 and runs a Tea Museum on Jeju and a flagship tea house in Bukchon, Seoul. Chosun Ilbo reported in October 2024, citing the company, that the tea was first sold as Suloc Tea in 1980, that the brands were unified under the OSULLOC name in 2015 and the business was spun off in 2019, and that the Tea Museum, opened in 2001, draws about 1.8 million visitors a year. A new tea factory at the Hannam Tea Garden began operating in September 2023 (company-reported figures).
CEOScoreDaily reported in February 2026, citing Amorepacific, that OSULLOC's 2025 sales were 110.9 billion won, up 18.4 percent, with operating profit of 11.5 billion won, up 25 percent. The same report said the company began selling at the US grocer Erewhon at the end of 2024, credited growing global demand for matcha, and described the Jeju Matcha Milk Tea as a bestseller in its milk tea lineup. These are company-supplied figures.
FAQ
What is OSULLOC?
The Jeju tea brand of Amorepacific. It began cultivating tea fields on Jeju in 1979, according to Amorepacific.
Which OSULLOC guide should I read first?
The which-to-try-first guide, which sorts the range by type. Then read the brewing guide for water temperature and steeping time.
Is OSULLOC sold outside Korea?
Yes. CEOScoreDaily reported in February 2026 that it began selling at the US grocer Erewhon at the end of 2024.
Where can I see all OSULLOC products?
In the OSULLOC collection.
