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CLIO is Korea's first color-cosmetics company, founded in 1993, and today a listed group whose main brands are CLIO (base, eyes, lips), peripera (the younger, tint-led sister brand) and goodal (skincare). Its 2024 sales were 351.4 billion won, with Japan, North America and Southeast Asia its biggest export markets. Start with the Kill Cover Founwear Cushion if you want base makeup, a Pro Eye Palette Air for eyes, and peripera's Mood Glowy Tint or Over Blur Tint for lips.
Korean makeup brands come and go fast, and CLIO is the one that has not gone anywhere for three decades. Its Kill Cover cushions and Pro Eye palettes are its best-known products, and its sister brand peripera is the tint-led line aimed at younger buyers. This guide explains the company, sorts its two makeup brands by category, and names the products to start with. For the formats themselves, see How to Choose a Korean Cushion Foundation and Lip Tint vs Lip Balm.
At Daebak, a Seoul-based Korean culture and product company, product descriptions come from the brands' product pages and the company facts from the sources listed at the end. CLIO and peripera products in our shop are shipped by the brands.
The company in brief
The Korea Economic Daily (Hankyung), in a May 2025 stock column on the company, describes CLIO as Korea's first color-cosmetics company, founded in 1993. It reports 2024 sales of 351.4 billion won and operating profit of 24.6 billion won, with the CLIO brand making up about 49 percent of sales and peripera 24 percent; by market, Japan accounted for 26 percent, North America 19 percent, Southeast Asia 18 percent and China 14 percent. It names the Kill Cover cushion, Pro Eye Palette Air and Superproof mascara as CLIO's standouts and the Ink Mood Glowy Tint as peripera's. The eToday business daily, reporting 2023 results, listed the group's other brands: goodal and Dermatory in skincare, Healing Bird in hair care and True RX in supplements. goodal's Green Tangerine Vita-C line, which is in our vitamin C guide, belongs to the same company. The export mix tracks the industry: the Korea JoongAng Daily reported in May 2026 that Korea's cosmetics exports reached a record $11.4 billion, passing the United States, and Japan and North America are where CLIO's overseas sales concentrate.
CLIO Kill Cover Founwear Cushion The Original, the base to start with. See details.
CLIO: base, eyes and lips
| Category | Products | Finish, per the brand |
|---|---|---|
| Cushions | Kill Cover Founwear Cushion The Original (SPF50+ PA+++, with refill), Kill Cover Mesh Glow Essential Cushion (SPF50+ PA++++), Kill Cover Mesh Blur Cushion (SPF40 PA++) | Founwear: long-wear, buildable. Mesh Glow: watery semi-glow, medium coverage. Mesh Blur: matte, blurs pores, with centella |
| Foundation and concealer | Kill Cover Founwear Foundation, Kill Cover Founwear Concealer, Kill Cover Airy-Fit Concealer | Full coverage, natural matte; concealer medium to full, semi-matte |
| Eyes | Pro Eye Palette Air #21 Mogamju Library and other Air palettes, Kill Lash Superproof Mascara Fine, Sharp So Simple Waterproof Pencil Liner, Auto Hard KillBrow Pencil | Twelve-color palettes mixing matte, shimmer and glitter; slim 2 mm waterproof liner; fine triangular mascara brush |
| Cheeks and lips | Essential Blush Tap, Prism Highlighter, Crystal Glam Tint | Everyday blush and highlighter; glossy tint |
peripera: the tint brand
peripera is CLIO's younger, tint-led line. The names tell you the finish: Mood Glowy Tint is the clear, water-gloss finish in nineteen shades and the product Hankyung names as the brand's hero; Ink Velvet is the soft velvet matte, sold in warm and cool, bright and muted shade groups; Over Blur Tint is the creamy, powdery-matte option; Ink The Jelloble Tint and Ink Glasting Lip Gloss are the bouncy and glossy ones. For cheeks, Pure Blushed Sunshine Cheek is the brand's standard blush. If you are comparing tint brands, rom&nd is the other name people weigh against peripera; we sort that range in the rom&nd Lip Tint Guide.
peripera Mood Glowy Tint. See details.
Which to start with
- Base: Kill Cover Founwear Cushion The Original. The long-wear, buildable cushion that the Korea Economic Daily names among CLIO's signature products; it comes as a set with a refill and in five shades in our shop. Glow skin: Mesh Glow. Oily skin: Mesh Blur. For the wide-shade alternative, see TIRTIR's cushions.
- Eyes: a Pro Eye Palette Air. Twelve colors with matte, shimmer and glitter in one compact; #21 Mogamju Library is the neutral-brown option, #02 Rose Connect and #04 Pink Pairing the pink ones.
- Lips: peripera Mood Glowy Tint for a glossy, water-light tint, or Over Blur Tint if you prefer matte.
- Liner and mascara: Sharp So Simple Waterproof Pencil Liner and Kill Lash Superproof Mascara Fine, the mascara being the Superproof product Hankyung lists among CLIO's standouts.
How Koreans use the set
- Cushion in thin layers. Press the puff into the cushion, pat from the centre outward, build only where needed; the refill goes into the same case when the first sponge runs out. Finding a shade is covered in the cushion guide.
- Concealer after cushion, not before. The Founwear Concealer is dabbed only where the cushion did not cover.
- One palette, three looks. Korean palettes are built so the mattes do the everyday eye, the shimmers the evening, and the glitter the centre of the lid; the 12-pan Air palettes follow that layout.
- Tint on the inner lip first. Dab peripera tints on the centre and blend out for the gradient look; full lip for a stronger one. Balm underneath for matte tints.
Brand products in our shop are shipped by the brands. If you would rather try Korean makeup chosen for you each season, the Daebak K-Beauty Box is a separate, curated option.
FAQ
Is CLIO a Korean brand?
Yes. The Korea Economic Daily describes it as Korea's first color-cosmetics company, founded in 1993, with 2024 sales of 351.4 billion won.
Is peripera the same company as CLIO?
Yes. peripera is CLIO's younger makeup brand and accounted for about 24 percent of the group's 2024 sales, per the Korea Economic Daily; goodal is the group's skincare brand.
Which CLIO cushion should I choose?
Kill Cover Founwear Cushion The Original for long wear and coverage, Mesh Glow Essential for a semi-glow finish with SPF50+ PA++++, Mesh Blur for a matte finish on oily skin.
What is peripera's most popular product?
The Ink Mood Glowy Tint, which the Korea Economic Daily names as the brand's hero product; in our shop it is listed as Mood Glowy Tint in nineteen colors.
Where is CLIO sold outside Korea?
Japan is its largest overseas market, followed by North America and Southeast Asia, according to the Korea Economic Daily's 2024 breakdown. Our shop lists CLIO and peripera products shipped by the brands.
Sources
- Thought the stock was heading for 50,000 won… the stock where 100 million won became 35 million (The Korea Economic Daily / Hankyung, May 2025, Korean)
- Clio, having won North America, goes all in on overseas expansion this year to extend record sales (eToday, April 2024, Korean)
- Korea surpasses U.S. in cosmetics exports with record $11.4 billion (Korea JoongAng Daily, May 2026)
