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Who here still has "Baby Shark" stuck in their head? If you do, you are not alone. Pinkfong's catchy children's song became a worldwide phenomenon, landing on the Billboard Hot 100 and inspiring a whole wave of Korean snacks and merchandise. To celebrate the never-ending shark anthem, here are some shark-themed and shark-inspired Korean snacks that will keep your inner Baby Shark fed.
Lotte Jaws Bar: The Original Korean Shark Popsicle
Long before Pinkfong's Baby Shark went viral, Korea already had a shark-themed icon in the freezer aisle. The Jaws Bar, made by Lotte and inspired by the famous shark movie, is one of the most beloved ice cream bars in Korea. The popsicle has two layers, an orange-flavored blue exterior and a pink strawberry interior, designed to mimic a shark biting down. Some fans bite straight through, while others lick the orange layer first to reveal the pink strawberry "teeth" underneath. Lotte even released a zero-calorie version in 2024, proof that this nostalgic favorite still has serious staying power.
Pinkfong Baby Shark: The Song That Started a Snack Craze
Pinkfong's Baby Shark Dance is the most-viewed video on YouTube with over 16 billion views, and it became the first video ever to cross 10 billion. The Korean educational brand turned a simple campfire-style song into a global IP empire that now includes everything from plush toys and books to candy, cookies, and breakfast cereals. In 2023, Pinkfong even teamed up with the Korea Culture and Information Service to release an English booklet, "Let's Explore Korea with Pinkfong and Baby Shark," introducing Korean culture to kids around the world.
Baby Shark Lollipops and Jelly Candy
What better way to sing along to "Baby Shark" than with an adorable shark-shaped lollipop? Korean confectionery brands rolled out blue and yellow Baby Shark jelly lollipops shortly after the song went viral, with peach and grape flavors that are sweet, soft, and absurdly cute. Lotte also produces a Jellycious Jaws Bar jelly that takes the iconic Jaws Bar popsicle and shrinks it down into a chewy gummy version. The result is a shark snack that fits in your pocket and travels well in a lunch bag.
Sea Creature Crackers: The Pinkfong Cousin Snacks
If you love the Baby Shark world but want something savory, Korea's ocean-themed crackers are the perfect bridge. Orion Goraebap, literally "whale food," launched in 1984 and packs a bag full of tiny crunchy shapes including sharks, whales, octopuses, crabs, starfish, and seahorses. The hollow, lightly seasoned crackers became a nationwide favorite, and the snack even got a global boost in 2024 when BLACKPINK's Jennie was spotted snacking on them. Each piece is bite-sized and shaped like something Baby Shark might swim past on a coral reef.
Pepero, Kobuku Chips and Other Pinkfong Tie-In Snacks
Korean snack giants frequently collaborate with Pinkfong on limited-edition packaging. Lotte's Pepero biscuit sticks, Orion's Kobuku Chips, and Crown's traditional cookies have all received Baby Shark-themed wrappers at various points, turning everyday snacks into instant collectibles for fans. Even Dunkin Korea has gotten in on the playful snack trend with character-themed donuts and pastries. Whether you are buying them for a kid's birthday or just because the packaging makes you smile, these snacks turn an ordinary snack break into a singalong.
Why Baby Shark Snacks Hit So Hard
Part of the appeal is nostalgia. Lotte's Jaws Bar has been around since the 1980s, and Goraebap is older than most of the kids singing along to Baby Shark today. Layer on the Pinkfong cultural takeover, and you get a snack category that works for both children and the grown-ups who grew up with these treats. According to The Korea Herald, Baby Shark hit Number 32 on the Billboard Hot 100 in January 2019, becoming only the third Korean single to crack the top 50 after BTS and Psy. The song has only grown bigger since, and the snacks keep finding new fans around the world.
How to Try These Shark Snacks Outside Korea
You do not need to fly to Seoul to taste these treats. Korean grocery chains like H Mart and online stores like Weee! Asian Market and Bokksu Market stock the Lotte Jaws Bar, Goraebap crackers, Pepero, and a steady rotation of Pinkfong character snacks. If you have a Korean grocery store nearby, head straight for the ice cream chest and the imported snack aisle. Otherwise, online delivery puts the whole Baby Shark snack collection at your fingertips, sometimes in as little as one day.
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