Hyunwoo Cho

Hyunwoo Cho

With over 10 years of experience in the Hallyu industry, Hyunwoo has dedicated his career to connecting Korean culture with the world. As the founder of Daebak, he works closely with Korean brands and stays ahead of the latest trends to deliver an authentic taste of Korea to fans globally.

BTS group photo from the Permission to Dance music video release in July 2021

A Butterful Getaway with BTS!

Hyunwoo Cho

Hello Daebak Fam! Here at Daebak, we love and support BTS and ARMY, so today we are diving into one of the most memorable comeback specials in recent memory. By now, almost every ARMY has heard the chill, sun-soaked vibes of Permission to Dance, the track that broke records the moment it dropped. The song was crafted to feel timeless and seasonless, a gentle nudge to get up and move no matter what the world looks like outside your window.

BTS members posing together in pastel outfits for the Permission to Dance music video promotional shoot
BTS during the Permission to Dance MV promotion in July 2021. | Source: Soompi

Perfect Timing for a Permission to Dance Anthem

Once again, BTS hit the target. The release happened just before South Korea raised COVID-19 restrictions to level four, which made the song feel almost prophetic. The music video shows everyday people taking off their masks and dancing freely, a visual that landed with extra weight in the summer of 2021. In the comeback special, the members explained that the heart of the song is simple, get up and dance no matter what the circumstances around you look like. After more than a year of isolation and uncertainty, ARMY needed exactly that message, and BTS delivered.

BTS members in colorful outfits dancing in a desert setting from Permission to Dance behind-the-scenes
Behind-the-scenes glimpses from Permission to Dance shared by BTS and NAVER. | Source: Koreaboo

A Birthday Gift From BTS to ARMY

BTS have always been transparent about their love for ARMY, and they constantly find ways to bring the fandom along on their journey. As the fandom turned eight years old in July 2021, the group treated fans to one of the best birthday gifts imaginable. They released a fresh single and performed the back-to-back English hits Dynamite, Butter, and Permission to Dance on the NAVER NOW comeback show. What made it special was not only the performances but the cozy concept that wrapped around them.

What Is Glamping, and Why Korea Loves It

Ever heard the term glamping? Short for glamorous camping, it is a trendy escape that couples and friends across Korea have embraced over the past few years. Search the hashtag #glamping on Instagram and you will find millions of posts dedicated to the lifestyle. Picture a forest clearing, a softly lit tent or van, twinkling string lights, a small fire, hot pot dishes, and bottles chilling in a cooler. It looks like camping, only every detail has been styled for comfort and aesthetic. K-drama fans will recognize the vibe from countless romantic scenes set in beautifully decorated camper vans and tents.

BTS members on the set of A Butterful Getaway with BTS NAVER NOW comeback special wearing western-inspired outfits
BTS on the A Butterful Getaway with BTS NAVER NOW comeback special. | Source: Koreaboo

A Butterful Getaway With BTS

The NAVER NOW special, cheekily titled A Butterful Getaway with BTS, transformed the studio into exactly that kind of glamping retreat. Soft lighting, plush seating, snacks within arm's reach, and seven members in matching western-inspired looks talking openly about their music. The setting was a love letter to the fandom, a way of saying come hang out with us for a little while. Fans assumed BTS intended to take ARMY out on a beautiful getaway, and from start to finish, the special delivered on that promise.

BTS group photo released alongside the Permission to Dance Billboard Hot 100 number one announcement
BTS celebrating Permission to Dance reaching Billboard Hot 100 number one in July 2021. | Source: The Korea Herald

The Bigger Picture for ARMY

Between the Butter rollout, the Permission to Dance release, and the cozy comeback special, BTS spent the summer of 2021 reminding everyone why their bond with ARMY is one of the most powerful in modern music. They turned a global moment of uncertainty into a series of bright, joyful invitations to dance, breathe, and share space together, even if only through a screen. That intentionality is what keeps ARMY head over heels for BTS, and why a thirty minute comeback show set in a make-believe campsite still feels like a perfect memory.

Official BTS group press photo from Big Hit Music celebrating Butter at number one on the Billboard Hot 100
BTS press photo from Big Hit Music for the Butter Billboard number one milestone, weeks before the Butterful Getaway. | Source: The Korea Times

Explore More of Korea with Daebak

Want to bring a little piece of Korea into your life? The Daebak Box is packed with the best Korean snacks, ramen, and cultural goodies delivered monthly to your door.

Retour au blog

Straight from Korea

Bring Korea home, every season

Loved this? Get curated Korean goods delivered to your door. Subscribe & save 10%, cancel anytime.

Explore the boxes →