The SAEM

the SAEM (더샘) is a major global K-beauty brand known for blending natural ingredients sourced worldwide (such as New Zealand Harakeke extract and Iceland mineral water) with functional skincare and viral color cosmetics at accessible price points.

Top Bestsellers:

  • Cover Perfection Tip Concealer / Triple Pot Concealer: A global holy-grail complexion product known for its extreme coverage, lightweight transfer-proof finish, and built-in SPF 28 protection.

  • Urban Eco Harakeke Line (Toner / Ampoule): A hydrating skincare series that replaces purified water with native New Zealand Harakeke extract for intense, long-lasting moisture retention.

The SAEM