ROOTON

ROOTON (루튼) is a premium, eco-luxe scalp and hair wellness brand specifically engineered to address female scalp physiology and hormone-driven hair thinning using natural botanical extracts, headlined by its flagship Alpha Erguen Shampoo formulated with a proprietary plant-complex to alleviate hair loss while leaving strands soft, and the Alpha Erguen Treatment which deeply nourishes compromised hair shafts and revitalizes dry scalps without weighing hair down.