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Korean skincare is renowned worldwide for its innovation and constantly evolving approach to beauty. Over the past two years in particular, we have seen the emergence of trends that move beyond the traditional idea of achieving perfect skin through elaborate skincare routines and visible, short-term results. Instead, the focus is shifting toward understanding the skin on a deeper level and exploring how science, technology, and holistic approaches can be used to support its health and appearance.
This evolution reflects a broader shift in the K-beauty industry. Rather than simply chasing flawless skin, consumers are becoming more interested in long-term skin health, innovative formulations, and more holistic approaches to beauty.
Here are five trends that defined the beauty conversation this year and are set to carry their momentum into 2027.
PDRN: The K-Beauty Ingredient for Excellence
Source: Beauty News Daily
Polydeoxyribonucleotide, commonly known as PDRN, is a mixture of DNA fragments derived from sources such as salmon or trout. Originally used in regenerative medicine for its wound-healing and anti-inflammatory properties, PDRN has increasingly made its way into topical skincare, where it has gained attention for its potential to support skin regeneration and improve the appearance of skin.
Although research into PDRN is still ongoing, early studies have shown promising results, particularly in relation to skin healing, hydration, and overall skin quality. The ingredient has also gained popularity among skincare enthusiasts, with many praising its ability to leave the skin looking calmer, smoother, more hydrated, and naturally radiant.
As research continues to explore its potential, PDRN has quickly become one of the most talked-about ingredients in K-beauty, reflecting the industry's growing interest in science-backed and regenerative approaches to skincare.
The Rise Of Fermented & Biotech Ingredients
Source: GLOW College
Alongside regenerative ingredients like PDRN, other biotechnology-driven and fermented ingredients are gaining attention for their promising skincare benefits. Fermentation has long been considered an important part of K-beauty innovation, and advances in biotechnology are opening up new possibilities for how these ingredients can be developed and formulated.
From popular fermented ingredients such as Galactomyces Ferment Filtrate, Bifida Ferment Lysate, and Rice Ferment (Sake), the potential skincare benefits are numerous, including brightening and anti-aging effects, support for the skin barrier, soothing properties, and hydration.
Rather than replacing foundational skincare ingredients, these biotech-driven actives are increasingly being integrated into existing formulations, aiming to enhance their efficacy while staying true to K-beauty’s “gentle but effective” philosophy.
Glass Skin 2.0: A Skin-First Approach
Source: Trouss Milano
Korea’s glass skin trend first became popular through elaborate multi-step skincare routines aimed at creating a porcelain-like finish. And while the results were definitely visible, the ultimate problem was that this approach focused primarily on appearance rather than the actual condition of the skin.
Now, this trend is shifting toward achieving the same translucent, luminous, and poreless skin effect, but through healthier options and fewer ingredients that deeply hydrate and strengthen the skin barrier. The goal is not perfection anymore; it is maintenance. It has become clear that the best way to achieve glass skin is not by layering 10 different skincare steps, but rather by choosing the right ingredients that, overall, balance your skin’s condition and texture. This is the solution to true luminosity.
From Anti-Aging to Slow-Aging
Source: CJ NEWSROOM
A major recent shift in perspective has seen Korean skincare place less emphasis on aggressively reversing or preventing visible signs of aging, and more on gentle, reparative solutions aimed at slowing down the process rather than stopping it completely.
Aging and wrinkles are part of the natural process of our skin and should be celebrated and treated accordingly, rather than disregarded. This more holistic approach to understanding how the skin works and how it should be treated over time focuses on achieving better results in the long run, rather than immediate results. In turn, it has led to better skin condition and overall skin quality.
“Inner Beauty”: The Edible Skincare Trend
Source: Asia News Network
This trend is still rising and is based on the concept of taking skincare to a higher level by supporting the skin not only from the outside, but from within.
Ingestible skincare products are gaining popularity as consumers increasingly look for ways to support their skin through nutrition and supplements. This includes products such as collagen jellies and gummies, as well as maintaining a balanced and healthy diet, which can contribute to overall skin health. Rather than replacing topical skincare, these products complement it by approaching skin health from the inside out.
Collagen jelly sticks and gummies have become increasingly popular in Korea, turning skincare into an easy and enjoyable daily habit. This growing “inner beauty” movement reflects a broader shift toward holistic approaches to beauty, where what you consume is considered alongside what you apply to your skin.
Discover What’s Next in K-Beauty
From regenerative ingredients and biotech innovation to skin-first routines and beauty from within, K-beauty continues to evolve by combining innovation with a deeper understanding of what skin actually needs.
At Daebak, we believe that discovering Korean beauty is about more than following the latest viral trend. It’s about experiencing the products, ideas, and innovations that are shaping beauty in Korea today. From carefully curated skincare to the latest K-beauty trends, Daebak brings a piece of Korea’s beauty culture directly to you.
Ready to discover what’s trending in Korea? Explore the Daebak K-Beauty Box and discover a curated selection of Korean skincare, beauty products, and tools handpicked from the trends shaping K-beauty today. You can also explore the Daebak Beauty Magazine for more Korean skincare trends, routines, and beauty insights.
