Hyunwoo Cho

Hyunwoo Cho

With over 10 years of experience in the Hallyu industry, Hyunwoo has dedicated his career to connecting Korean culture with the world. As the founder of Daebak, he works closely with Korean brands and stays ahead of the latest trends to deliver an authentic taste of Korea to fans globally.

Joan Kim featured as Nudie Glow favorite K-beauty vlogger

Korea-Based YouTubers

Hyunwoo Cho

Table of Contents

You're looking to kill time and cure boredom by mindlessly scrolling through your YouTube subscriptions, but you've already watched everything you could possibly watch. If you have interest in anything from living in Korea, makeup, skincare, Korean cafes, K-pop to simple vlogs, this list of English-speaking YouTubers based in Korea should keep you occupied for a while.

Joan Kim

Korean American YouTuber Joan Kim posing for an interview
Joan Kim, the Korean American YouTuber based in Seoul. Source: UnitedKpop

Joan is perhaps one of the more popular Korea-based YouTubers and is known mostly for her beauty content. She also runs a second channel called joanday. She is a Korean American, based in Seoul, and her vlogs often showcase Korean cafe culture, shopping, travelling, and hole-in-the-wall locations around Korea. Her main channel consists of extensive skincare routines and makeup reviews with an aesthetically pleasing, minimalistic editing style. If you are an avid watcher of her vlogs, you might even find a cameo of your favourite K-pop idol.

Edward Avila

K-beauty YouTuber Edward Avila during a Soko Glam interview
Edward Avila, one of the most popular K-beauty YouTubers. Source: Soko Glam

Edward is a close friend of Joan's and makes similar beauty and lifestyle videos, but with a comedic twist and fast-paced editing style. He focuses mainly on makeup: reviews, idol-inspired looks, and makeovers, while also covering skincare, vlogs, and reaction videos. His videos are perfect if you are in the mood for a laugh and lighthearted content.

Dearnessie

Dearnessie Vanessa Korean university YouTube vlogger profile photo
Dearnessie (Vanessa), a Korean university exchange student turned lifestyle vlogger. Source: Famous Birthdays

Nessie is a lifestyle vlogger originally from Australia who is on exchange in Korea, studying at Seoul University. Her videos focus predominantly on her exchange experience, including study vlogs, friend hangouts, and general campus life. Some of her vlogs feature the occasional K-pop concert or festival, which is great if you want a glimpse of fan life in Seoul.

Marie's Kawaii World

This channel is slightly different from the others in that it is more catered toward a family audience with a focus on food and travel. Marie is a mother of two young girls, and together with her husband, their family travel vlogs are simple and informative. They are best for when you are planning a holiday and looking for activities the whole family can enjoy. Their family is currently based in Seoul, South Korea, but if you scroll far enough down you will find videos from when they were based in Japan. Besides vlogs, she also posts videos such as travel guides, toy unboxings, and skincare routines.

cari cakes

Cari cakes YouTuber profile photo for South China Morning Post feature
Cari of cari cakes, profiled by South China Morning Post. Source: SCMP

Cari's channel is heavily focused on her life in Korea and enjoying the simpler things. Her videos often consist of adorable little Korean cafes, thrift shopping, corgi sightings, and travel vlogs in Korean cities beyond Seoul, accompanied by mellow jingles for background music. She has a unique, vintage aesthetic, and this can be seen through everything from her video thumbnails to her apartment layout. Cari's videos are great for when you are in need of a relaxing video with leafy green aesthetics to remind you to appreciate the small things in life.

Soobeanie

Soobeanie Christine Park former Blady member turned YouTuber
Soobeanie (Christine Park), formerly of K-pop group Blady, now sharing the realities of idol life on YouTube. Source: Kpop Wiki

Christine's channel is relatively new compared to the others on this list. She is also a lifestyle vlogger, and her videos often have a heavy focus on her experiences as a K-pop idol with the disbanded group Blady. Her series Idol Insider is perhaps made up of the most popular videos on her channel. In it, she discusses the good, the bad, and the ugly side of being a K-pop idol in reference to topics such as contracts, dieting, and dating. Alongside this, she also makes general lifestyle videos including travel vlogs and favorites videos.

With this list of YouTubers based in Korea, you should have enough content to scroll through for the next few late nights. Let us know in the comments which K-vloggers you would add to the list.


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