Mise-en-scène

Mise-en-scène (미쟝센) is a total hair care brand owned by K-beauty giant Amorepacific, famous for introducing high-performance serum treatments, trendy hair dyes, and salon-quality styling products to the mainstream market. Named after the French theatrical term meaning "setting the scene," the brand centers on the idea that complete beauty and personal style require perfectly styled, healthy hair.