Korean beauty, lifestyle, & pop culture at your fingertips

From Seoul to your doorstep, enjoy the latest, trendiest, and "daebak" products from Korea! Official goods only.

Weekly Best Sellers

Stray Kids - Christmas EveL (Holiday Special Single) (Limited Ver.)

Sold Out

BTS x AMOREPACIFIC Lip Sleeping Mask (Purple Edition)

[Pre-Order] ATEEZ - ZERO: FEVER EPILOGUE (CD Album) 3-SET

Save 42%

BT21 BABY My Little Buddy Monitor Figure

$25.99 from $14.99

Save 30%

(Jungkook's Pick!) Perfume Body Wash (White Musk) 500ml

[Pre-Order] ATEEZ - 2022 Season's Greetings

BT21 x AMONG US Standing Doll 20cm (LIMITED EDITION)

Save 39%

BT21 BABY My Little Buddy Car Air Freshener

Stray Kids - Christmas EveL (Holiday Special Single) (Standard Ver.)

Save 48%

TinyTAN Super Soft EVA Slippers

Save 20%

MTPR X BTS Boy With Luv Color Lens

Save 56%

Daebak Beauty Box - For Breast Cancer Awareness

The Daebak Company

Save 10%

(BTS V Pick!) isoi Bulgarian Rose Lip Treatment Balm

Save 9%

(Limited stock) Xylitol x BTS BIG Special Edition + Neck Tag (of random members)

$54.99 from $49.99

Sold Out

(Last stock!) ROYCHE BTS TinyTAN Monitor Figure

$23.99 from $15.99

View all

View all
27 products

New Arrivals

BT21 BABY [Jelly Candy] Wireless Mood Light Humidifier

[Pre-Order] VICTON - 2022 Season's Greetings: After The HAPPY VICTON DAY

[Pre-Order] P1Harmony - 2022 Season's Greetings

[Pre-Order] PARK JI HOON - 2022 Season's Greetings

[Pre-Order] WONHO - 2022 Season's Greetings

Street Woman Fighter Bucket Hat

Street Woman Fighter

[Pre-Order] BTS [Little Wishes] Knit Vest

[Pre-Order] BTS [Little Wishes] Sleep Kit

Sold Out

[Pre-Order] BTS [Little Wishes] Bracelet

[Pre-Order] BTS [Little Wishes] Blanket

[Pre-Order] BTS [Little Wishes] Tote Bag

[Pre-Order] BTS [Little Wishes] Wire Garland

[Pre-Order] BTS [Little Wishes] Galaxy Phone Case

Sold Out

[Pre-Order] BTS [Little Wishes] Muffler (Red)

[Pre-Order] BTS [Little Wishes] iPhone Phone Case

View all

View all
379 products

What's Hot

K-drama

K-beauty

Hyun Bin - 2022 Season's Greetings

Save 4%

Secret Royal Inspector & Joy / LUVCRUSH x Habit Smart Grip

Secret Royal Inspector & Joy

Save 15%

Melancholia / LUVCRUSH Ecobag (Black/White Logo)

Save 7%

Melancholia / LUVCRUSH Sweatshirt (Black/Gray)

Save 11%

Melancholia / LUVCRUSH Hoodie (Black/Gray)

Save 3%

Dali and Cocky Prince OST Album (2CD)

Dali and Cocky Prince

Save 5%

Racket Boys / Sweatshirt

Save 7%

Racket Boys / Badge A Set

Save 3%

Yumi's Cells OST Album (2CD)

Hospital Playlist OST Piano Score Book (Original Ver.)

Hospital Playlist

Save 9%

Squid Game / Guard Jumpsuit Set

Save 27%

It's Okay to Not Be Okay / Koo Moon Young Fairytale Books (5 Books)

It's Okay to Not Be Okay

$164.95 $119.99

Save 4%

[Pre-Order] Lovers of the Red Sky OST Album (USB)

Lovers of the Red Sky

Save 4%

Wise Mountain Village Life x TWB Striped Towel Package

Wise Mountain Village Life

Save 17%

Hometown Cha-Cha-Cha x LUVCRUSH Llama Sweatshirt

Hometown Cha-Cha-Cha

Our Mission

To inspire, empower, and unite the global Hallyu community by delivering the best (and "daebak") experiences while promoting Korean culture.

More than a brand.
We're a family.

Our Partners