Korean beauty, lifestyle, & pop culture at your fingertips

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From Seoul to your doorstep, enjoy the latest, trendiest, and "daebak" products from Korea! Official goods only.

New Arrivals

Squid Game / Reusable Quad Mask (2 pcs)

[Pre-Order] @star1 November 2021 Issue (Cover: Stray Kids Felix)

[Pre-Order] WWD Korea Special Edition No.02 2021 (Cover: NCT Jaemin)

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[Pre-Order] TWICE - Formula of Love: O+T=<3 (3rd Album) 4-SET + Special Gift

$131.96 $119.99

[Pre-Order] BTS Butter Jigsaw Puzzle

Day One Mask (10ea)

Save 19%

Cica Bubble Toner 140ml

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(Last stock) All Care Dress Perfume 100ml

Hometown Cha-Cha-Cha x LUVCRUSH Llama Smart Grip

Hometown Cha-Cha-Cha

Dog Pogney Bear Vest + Shawl Set

Dog Warm Day Fleece Vest

Teddy Bear Dog Hoodie

[Pre-Order] BTS [PTD ON STAGE] 3M Logo Anorak (Black)

[Pre-Order] BTS [PTD ON STAGE] Fleece Zip-Up Hoodie (Black)

[Pre-Order] BTS [PTD ON STAGE] Icon Sweatshirt (White)

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803 products

Weekly Best Sellers

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Daebak Beauty Box - For Breast Cancer Awareness

The Daebak Company

BTS Official Light Stick (Map of the Soul Special Edition)

Squid Game / Jacket and Pants

BT21 BABY My Little Buddy Multi-Pairing Wireless Keyboard + Mouse Set

(Limited stock) Xylitol x BTS BIG Special Edition + Poster(folded)

(Limited stock) BTS Mini T-money Card Polaroid

[Pre-Order] ENHYPEN - DIMENSION: DILEMMA (1st Studio Album) Essential Ver. SET

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[Pre-Order] TWICE - Formula of Love: O+T=<3 (3rd Album) 4-SET + Special Gift

$131.96 $119.99

[Pre-Order] TWICE - Formula of Love: O+T=<3 (3rd Album)

[Pre-Order] Hometown Cha-Cha-Cha Book Set

Hometown Cha-Cha-Cha

Hometown Cha-Cha-Cha / Llama Doll

Hometown Cha-Cha-Cha

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VT x BTS L’ATELIER des SUBTILS Signature Hand Collection

[Pre-Order] Hospital Playlist / Mido and Falasol Band Lego

Hospital Playlist

Men's Health October 2021 Issue (Cover: Wi Ha-joon)

Hospital Playlist Season 2 OST Album (2CD)

Hospital Playlist

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39 products

What's Hot

K-drama

K-beauty

Squid Game / Reusable Quad Mask (2 pcs)

Hometown Cha-Cha-Cha x LUVCRUSH Llama Smart Grip

Hometown Cha-Cha-Cha

[Pre-Order] Hometown Cha-Cha-Cha Book Set

Hometown Cha-Cha-Cha

[Pre-Order] K-BEAUTY October 2021 Issue (Cover: Kim Seon Ho)

Hometown Cha-Cha-Cha x SALTY & SWEATY Hong Du-Sik Surf Yoga Rug

Hometown Cha-Cha-Cha

Hometown Cha-Cha-Cha x LUVCRUSH Heart Cushion

Hometown Cha-Cha-Cha x LUVCRUSH Llama Eco Bag

Yumi's Cells / Space Rabbit Sweatshirt

Yumi's Cells / Space Rabbit T-Shirt

Yumi's Cells / Yumi Frog Hooded Dress

SPAO x Hospital Playlist Surgical Suit Winter Pajamas

Squid Game / Aluminum Lunchbox

K-Game set / Squid Game / Collection of 9 Folks Game

Squid Game / Samyang Original Ramen 1964 Retro Package 120g x 5packs

Squid Game / Dalgona Making Set

Our Mission

To inspire, empower, and unite the global Hallyu community by delivering the best (and "daebak") experiences while promoting Korean culture.

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We're a family.