Korean beauty, lifestyle, & pop culture at your fingertips

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From Seoul to your doorstep, enjoy the latest, trendiest, and "daebak" products from Korea! Official goods only.

New Arrivals

TinyTAN Gim (seaweed) 2-SET

TinyTAN GIM (seaweed) (Magic Door Ver.)

Hanppuri Black Ginseng Extract (Original/Gold/Black)

TinyTAN GIM (seaweed) (Dynamite Ver.)

Save 23%

Traditional Waist Skirt & Blouse (Black) set

Chima Jeogori Seoul

$468.99 $359.49

[Pre-Order] ENHYPEN - DIMENSION: DILEMMA (1st Studio Album) 3-SET

[Pre-Order] ENHYPEN - DIMENSION: DILEMMA (1st Studio Album)

Chuseok Envelope (Hanbok Jeogori)

Goblin Mirror & Fan Set

Hanbok Soap Gift 2-Set

Soju Mate Dispenser + Soju Glass

Jeonju Hanok Village Airpods Case

Jeonju Hanok Village Hanbok Doll Keyring

[Pre-Order] Hospital Playlist Season 2 OST Album (2CD)

Hospital Playlist

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626 products

Weekly Best Sellers

[Pre-Order] BTS [DALMAJUNG] Twin Rings

[Pre-Order] BTS [DALMAJUNG] Mini Photo Card

[Pre-Order] BTS [DALMAJUNG] Badge Set

FILA X BTS [DYNAMITE] Hoodie (Petal)

FILA X BTS [DYNAMITE] Disco Logo Sweatshirt (Navy)

[Pre-Order] BTS [DALMAJUNG] Hand Mirror

[Pre-Order] BTS [DALMAJUNG] Keyring

BTS Card Wallet

BT21 BABY My Little Buddy Monitor Figure

[Pre-Order] NCT 127 - Sticker (3rd Album) (Seoul City Ver.)

[Pre-Order] NCT 127 - Sticker (3rd Album) (Sticker Ver.)

ATEEZ - Zero: Fever Part.3

WONHO - Blue Letter (2nd Mini Album) 3-SET

ATEEZ - Zero: Fever Part.3 3-SET

Save 7%

MAMAMOO - I SAY MAMAMOO: THE BEST (2CD)

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27 products

What's Hot

K-drama

K-beauty

[Pre-Order] Hospital Playlist Season 2 OST Piano Score Book

Hospital Playlist

You Are My Spring / Official Figure

You are my Spring

NEVERTHELESS / Yoo Nabi's Bracelet

NEVERTHELESS / Daywell Daily Tea Set

Save 8%

[Pre-Order] The Penthouse OST Album (2CD)

Save 82%

It's Okay to Not Be Okay / Koo Moon Young Fairytale Books

It's Okay to Not Be Okay

$164.95 from $28.99

It's Okay to Not Be Okay / Fairytale Artist Special Package with Faber-Castell

It's Okay to Not Be Okay

Hello! Me? Black Bead Necklace (worn by Suga)

You Are My Spring OST Album

You Are My Spring

Nevertheless OST Album

Marie Claire September 2021 Issue (Cover: Song Kang)

ESQUIRE September 2021 Issue (Cover: Lee Min Ho)

Monthly Magazine Home OST Album

Monthly Magazine Home

Allure August 2021 Issue (Cover: Lee Do Hyun) + Special Gift

Mr. Terminator / Gongun Stuffed Toy

Our Mission

To inspire, empower, and unite the global Hallyu community by delivering the best (and "daebak") experiences while promoting Korean culture.

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We're a family.