APLB

APLB (A Plus B) is a science-driven K-beauty skincare brand known for high-potency active ingredient combinations, minimal fluff, and gentle, low-pH formulations tailored for sensitive skin.

The brand name stands for "A plus B," reflecting its core philosophy of pairing two or three proven ingredients (like Glutathione + Niacinamide or Retinol + Vitamin C) to target specific skincare concerns effectively without causing irritation