7 Korean Beauty Influencers You Need to Follow for Timeless Tips
January 03, 2024Stop everything you’re doing—the beauty revolution is here, and it's led by the world’s best K-Beauty icons. From Pony Syndrome to Glow with Ava, they’re rewriting the rules of glamor.
Are you ready to dive right in and discover which Korean beauty influencers you should be following right now?
7 Korean Beauty Influencers for You Should Be Following
Pony Syndrome
Introducing the queen of K-Beauty: Pony Syndrome, aka Park Hye-min.
Like many other Korean beauty influencers, she started in 2015 on YouTube when the niche was still on the rise.
With her passion for artistry and a knack for captivating tutorials, Pony has risen from being a mere hobbyist to a mogul in the K-Beauty industry.
It's no wonder Pony's praised-worthy skills have made her a household name in beauty.
Risabae
As a K-Beauty veteran, her newly launched brand, “TWO SLASH FOUR ," was created with years of industry experience and made for all glam types.
But before becoming a CEO, Risabae was turning herself into famous celebrities with the help of make-up.
You might have seen a few of her looks , from MAMAMOO's Hwa Sa to BLACKPINK's Jennie–she's done it all.
And, to top it all off, she even released some solo music showcasing her versatility.
Now that’s an all-rounder!
Glow with Ava
Next is Korean-American influencer Ava, aka Glow with Ava .
Formerly a finance girlie, she transitioned from investment banking into beauty. Now residing in New York, she creates content full-time and is working to take her superfood brand 'byAVA ' to the next level.
With over 600,000 followers on Instagram and 1.7 million followers on TikTok , Ava popularized the term 'JELLOSKIN.'
According to dermatologists, it is your skin ‘at its healthiest .’
When asked why she didn't release a skin care brand, she told Glossy , "There are so many good brands out there; I didn't think there was room for me to start another skin care brand." And thus, 'byAVA' was born.
Not only does she utilize an old generational recipe, but it allows her to take action on what she speaks about holistically–healthy skin.
Michelle Choi
Another Korean-American girlie to look out for is lifestyle YouTuber Michelle Choi.
Creating content to showcase the different stages of her life, from university in South Korea to settling in New York, she's one of the Korean beauty influencers you'd want on your follow list.
She uploads various beauty and meal preparation vlogs to YouTube, but she's most famous for her video "How to Get Glass Skin/Korean Skin Routine."
She published the video over five years ago, and though it's been a good while, it can still maintain its relevance in the growing era of K-Beauty, amassing over 2 million views.
And through her recent partnership with Sulwhasoo , Choi has solidified her status as a beacon in the beauty sphere.
Lamuqe
She creates various content for her viewers ranging from lifestyle to fashion, and last but not least, K-Beauty.
Edward Avila
We've only been talking about queens killing it in the K-Beauty industry, but what about kings? Edward Avila is the first person that comes to mind.
He explained that Phan was one of the first YouTubers to say that men could wear makeup. From then on, he changed his online content to beauty, and the rest is history.
Avila's signature makeup themes include K-pop-inspired makeup looks, drag, and everyday wear.
Through his platform, he is able to celebrate his individuality without constraints, showing his viewers that beauty knows no bounds.
Charlotte Cho
There, she met her now husband, a former U.S. Army Captain, Dave Cho, and together, they started Soko Glam in 2012.
With that mindset, she didn't feel the need to gatekeep the products she loved growing up, so she made it her mission to tell the world all about it.
And it worked! Everyone has at least 1 K-Beauty product on their shelves, and we have Cho to thank.
Have you been influenced to give these Korean beauty influencers a follow? We certainly have!
These stellar influencers are seriously redefining the status quo, and we love it! Thanks to them, we can embrace the best version of ourselves while having radiant, flawless skin. Speaking of which, do you have winter woes?
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How do I find beauty influencers?
The easiest way to find beauty influencers are on social media platforms like Instagram or TikTok. You can search for different beauty-related trends via the #hashtag and BAM! You've got influencers!
Who is the most famous Korean makeup artist?
Pony, aka Pony Syndrome, is the most famous Korean makeup artist in South Korea. With over 5 million subscribers and several major collaborations, she's the epitome of a true artist!
What is glass skin?
Glass skin is essentially skin that looks smooth and even-toned. Not only does it give you a flawless finish, but it has an appearance similar to glass.