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d'Alba is a Korean skincare brand built around Italian white truffle and a vegan positioning, best known for the White Truffle First Spray Serum, a dual-layer mist. Beyond it the range includes sun creams and sun cushions, serums, creams, cleansers, pads and sleeping packs. Start with the White Truffle First Spray Serum, then add a sunscreen.
d'Alba is one of the few Korean brands whose hero product is a spray: the bottle you shake, mist onto a clean face and pat in. Our shop carries more than fifty d'Alba products across skincare, sun care, makeup cushions, hair and body, so this guide groups them by line, says which suits which skin, and names the product to start with.
At Daebak, a Seoul-based Korean culture and product company, product descriptions come from d'Alba's product pages and the company facts from the sources listed at the end. We describe what products are marketed for, not what they will do for you. d'Alba products in our shop are shipped by the brand.
The brand in brief
The Asia Business Daily reported in July 2025 that d'Alba launched in 2016 with products based on ingredients from Alba, the Italian town known for white truffles, and positioned itself as a premium vegan cosmetics brand. The same report said the White Truffle First Spray Serum, nicknamed the "flight attendant mist," had reached cumulative global sales of 50 million bottles and the Watery Essence Sunscreen more than 10 million units, that revenue had risen to 309.1 billion won in 2024, and that overseas sales were 45.6 percent of that total. Those are the brand's reported numbers, as relayed by the paper.
The product mix has been widening away from the mist. The Korea Economic Daily (Hankyung) reported in July 2026 that the spray's share of sales fell to 43.4 percent in the first quarter of 2026, from 54 percent in 2024 and 46 percent in 2025, while sunscreen rose to 24.3 percent from 16.6 percent in 2024. The article also described growth in North America, with reorders rising at retailers such as Ulta and Costco after sales centred on Amazon, and Amazon bestseller-list appearances in Germany and the UK. The Korea Herald reported in December 2025 that d'Alba Global had started selling its first beauty device in the US and Japan, according to a company official; devices are not part of the range in this guide.
d'Alba White Truffle VEGAN First Spray Serum, the product to start with. See details.
The lines, by type
Which product first
- White Truffle VEGAN First Spray Serum. A lightweight dual-layer facial mist that combines a hydrating essence with nourishing oils, with white truffle extract, vitamin E, niacinamide and hyaluronic acid on the label. The directions on the product: shake the bottle three to five times to blend the layers, then after cleansing close your eyes and spray onto the face from a short distance, and pat in. The First Aromatic Spray Serum 8% is the version described as 8 percent nourishing oil and 92 percent serum; check each page for differences in size and formula.
- A sunscreen. The Waterfull Essence Sun Cream is a vegan-certified SPF50+ PA++++ cream with an essence-like texture that the brand says absorbs without a white cast. If you prefer a compact, the Waterful Fresh Sun Cushion comes with a refill and is described as suitable for face and body. Apply generously; see the Korean sunscreen guide for how much and how to reapply.
- A cream. The White Truffle Double Serum & Cream is a dual-chamber product with a lightweight Aqua Serum and a richer Intense Cream that you mix to suit your skin that day; the Mild Skin Balancing Vegan Cream is the simpler option.
- A cleanser and pad. The Return Oil Cream Cleanser starts as a cream and turns into a foam with water, used to remove makeup and sebum; the Daily Mild Cica Calming Pad is a vegan toner pad with cica ingredients (see Korean Toner Pads).
d'Alba Waterfull Essence Sun Cream. See details.
A routine by skin type
| Skin | Morning | Evening |
|---|---|---|
| Dry or mature-looking | Rinse or gentle cleanse, First Spray Serum, White Truffle Moisturizing Cream, Waterfull Essence Sun Cream | Return Oil Cream Cleanser, Royal Intensive Serum, White Truffle Double Serum & Cream |
| Combination or normal | First Spray Serum, Moisturizing Serum Lotion, Waterful Fresh Sun Cushion | Return Oil Cream Cleanser, Refresh Aqua Serum, Mild Skin Balancing Vegan Cream |
| Sensitive or reactive-looking | Daily Mild Cica Calming Pad, First Spray Serum, Mild Skin Balancing Vegan Cream, Waterfull Essence Sun Cream | Cleanser, Purifying Calming Serum, Mild Skin Balancing Vegan Cream |
| Dull-looking | Vita Toning Capsule Serum, Vita Toning Capsule Cream, sunscreen | Return Oil Cream Cleanser, Vita Toning Capsule Serum, Waterfull Vegan Sleeping Pack once or twice a week |
The sleeping pack is used like a sleeping mask. Our dry skin routine shows how it fits into a longer routine. Patch test any new serum, and stop if your skin reacts.
d'Alba Waterful Fresh Sun Cushion with refill. See details.
How d'Alba compares
d'Alba is the brand to look at if you like a mist-and-pat texture and a more luxe feel; its vegan positioning sets it apart from COSRX's snail and propolis lines (see the COSRX guide). For hydration serums, compare the Torriden guide; for calming, the Anua guide. The most popular Korean skincare products and Best K-Beauty Brands show where each brand sits.
Brand products in our shop are shipped by the brands. If you would rather try a set of Korean skincare chosen for you each season, the Daebak K-Beauty Box is a separate, curated option.
FAQ
What is d'Alba best known for?
The White Truffle First Spray Serum, nicknamed the "flight attendant mist," which the Asia Business Daily reported had reached cumulative global sales of 50 million bottles, and its Watery Essence Sunscreen.
Which d'Alba product should I start with?
The White Truffle VEGAN First Spray Serum, then a sunscreen. Add a cream or serum later for your skin type.
How do I use the spray serum?
Shake the bottle a few times to blend the layers, then after cleansing close your eyes, spray onto the face and pat in. Follow the directions on the pack.
Is d'Alba vegan?
The brand positions itself as vegan and several products carry vegan labels; check each product page, since not every product in the range is described that way.
Where does the white truffle come from?
The brand says its products are based on ingredients from Alba, Italy, the region known for white truffles, according to the Asia Business Daily.
Can I use the spray serum over makeup?
Many people mist over makeup to refresh, but the brand's directions are written for use after cleansing. Follow the pack.
Sources
- [Weekly Focus] d'Alba Global: From the 'Flight Attendant Mist' to a Global Super Brand (The Asia Business Daily, July 2025, Korean)
- d'Alba Global hits new high… overseas big investors also bought more (The Korea Economic Daily, July 2026, Korean)
- K-beauty goes hardware: Tech revolution more than skin-deep (The Korea Herald, December 2025)
