Exploring Hongdae Shopping Street: 3 Best Stores and Other Attractions!

As most people know, South Korea has become a tourism hotspot. Mainly known for its Kbeauty and Korean skincare shopping, underground shopping, K-pop, and overall good food, South Korea is a place to visit for anyone and everyone.

Specifically, Hongdae is known as the go-to for younger generations to hang out! It's super convenient to get to via Korea's metro system—get off at Hongik University in the heart of the hustle and bustle. The Hongdae shopping street is also a haven for fashion. You can find everything at these amazing stores: shoes, skirts, and hats!

Shopping at Hongdae will never be complete without visiting the Ader Error flagship store!

Ader Error is a Korean contemporary streetwear brand founded in 2014 and has taken the international market by storm. The brand consists of strictly unisex clothing, and many K-pop idols have been spotted Hongdae shopping and repping Ader Error - in case you want to twin with your ultimate bias. The flagship store in Hongdae is an artsy, aesthetic showroom mixed with retail. 

It creates the Hongdae clothes shopping experience that feels like being inside an art installation. If clothing isn't quite your speed, their entire basement level is dedicated to soaps!

Stylenanda is a very popular Korean brand when shopping in Hongdae. The brand focuses more on feminine and Korean-styled clothing. They carry varying styles, including vintage, basics, shoes, and other accessories. 

A section dedicated to 3CE is also inside the flagship store. 3CE is Stylenanda’s makeup/skincare brand, which is very popular internationally and in the Hongdae shopping area. 

The iconic Pink Pool Cafe is on the top level, perfect for resting after a tiring shopping spree around Hongdae shopping street. The Pink Pool Cafe offers the perfect pink and blue aesthetic for Instagram pictures and offers a range of drinks and sweet treats. The Stylenanda flagship store offers a clothing and makeup shopping experience.

If you’re heading to the Stylenanda flagship store, visit the Chuu flagship store. The two shops are located directly opposite each other, perfect for the Hongdae Seoul shopping experience! Chuu is a very girly and vintage-styled brand, and upon entry, you are guaranteed to be overwhelmed with the amount of pink. 

From pink clothing, accessories, shoes, and changing rooms, Chuu has all the pink from your wildest dreams. Like the other flagship stores in Korea Hongdae shopping street, Chuu is littered with Instagram opportunities.

Shopping in Hongdae Seoul would not be complete without some sightseeing and entertainment. Hongdae on the weekend has an entirely different atmosphere and buzz to it when compared to weekdays. In this     Hongdae shopping blog, you can also find other attractions you may witness while you shop for Korean goodies.

On the weekend, crowds of young locals come to eat, hang out and shop. Most notably, street performances take place on weekends, and we're not talking mediocre singing and playing the guitar. Street performers will often sing or cover K-pop dances, and their talent and skill are definitely a sight to see. Especially for K-pop fans, Hongdae street performances are 100% a must-see.

Part of the attractions in our Hongdae shopping guide is the Blackpink House! Blinks might want to stop by and take a picture where Blackpink's stayed for the Blackpink House series.

Blackpink House was BLACKPINK’s reality TV show featuring their everyday lives. The internationally-loved K-pop girl group stayed in a house on the busy streets in Hongdae for the duration of filming. While visitors are not allowed to go into the house, this is a destination for visiting Blinks.

Hongdae is filled with things to see and experience, and if you visit South Korea, Hongdae shopping street surely is the place to be!

Have you been to Hongdae? Where in Hongdae would you like to go the most? Let us know in the comments!