Twice Comeback: SET ME FREE!
TWICE - 4th Gen Kpop Queens
Twice is undoubtedly one of the biggest and most popular girl groups in the K-pop industry. The members, Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu, debuted in 2015 under JYP Entertainment, and they quickly rose to fame with chart-topping hits like "Cheer Up," "TT," and "Likey." Since then, they have become one of the most successful and beloved K-pop groups.
Twice has also gained a massive global following, with fans from all over the world. The group has embarked on several successful world tours, including their Set Me Free World Tour, and has won numerous awards for their music and performances.
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Set Me Free - Comeback
Twice's latest single, "Set Me Free," has taken the K-pop industry by storm, surprising fans with a sudden release and a unique, mature concept. Released March 10, 2023, as a B-side track on the group's 10th mini album "Taste of Love," "Set Me Free" quickly became a fan favorite, and its music video has amassed millions of views on YouTube.
The surprise release of "Set Me Free" was a bold move by JYP Entertainment, the group's agency. Typically, music releases are announced weeks or even months in advance, with teasers and promotional material shared in the lead-up to the release date. However, JYP Entertainment chose a different approach with "Set Me Free," dropping the single with little warning.
This approach generated a lot of buzz and excitement among Twice's fanbase, ONCE, and the wider K-pop community. Fans were thrilled to hear new music from the group so unexpectedly, and the surprise release helped to generate even more hype around the single.
What did ONCE think of this comeback?
Fans were thrilled to hear new music from Twice so unexpectedly. The surprise release helped to generate even more hype around the single, and fans immediately took to social media to show their excitement and surprise. ONCE shared their reactions to the surprise drop, with many expressing appreciation for the group's creativity and talent. The hashtag #SetMeFree trended worldwide on Twitter within hours of the release.
The sudden release of "Set Me Free" also allowed Twice to dominate the news cycle and social media conversations. With no other major K-pop releases to compete with, the group captured the industry's attention and fans worldwide, generating massive amounts of engagement on their social media channels.
🌟Empire State Building lighted up with TWICELIGHTS🌟
— TWICE (@JYPETWICE) March 13, 2023
Thank you @empirestatebldg @musiciansoncall ❤
Thank you ONCE❤#TWICE #트와이스 #READYTOBE #SETMEFREE pic.twitter.com/8j6OHGluc5
The surprise release of "Set Me Free" also presented the power of social media in promoting and generating buzz around a new music release. Through their social media channels, Twice teased the release of "Set Me Free" with cryptic messages and images, building anticipation and excitement among their fans.
TWICE 12TH MINI ALBUM
— TWICE (@JYPETWICE) March 6, 2023
"READY TO BE"
SET Your Soul FREE 🪩🕺https://t.co/rhqqwvyCsQ
Release on
2023.03.10 FRI 2PM KST/0AM EST
📌"READY TO BE" Pre-save & Pre-orderhttps://t.co/8sWcmuO1LK#TWICE #트와이스#READYTOBE #SETMEFREE pic.twitter.com/t2SN9LH8jV
New Concept
"Set Me Free" is a departure from Twice's usually bright and cheerful concept, with a more mature sound and lyrics dealing with personal growth and self-empowerment themes. The "Set Me Free" video differs from TWICE's usual music videos. It has a darker and more mature vibe than some of their previous releases. The members are dressed in black and are seen performing in a dimly lit room with moody lighting. The video also features each member's solo shots, highlighting their charms.
The video featured impressive choreography and dynamic camera work, adding to the overall visual appeal of the song. Twice's members are seen in various stylish and captivating outfits, showcasing their unique personalities and styles.
Despite the departure from their usual concept, "Set Me Free" is still very much a Twice song, with a catchy chorus and memorable hooks that fans have come to love. The group's vocals are fully displayed in the music, with each member getting a chance to shine.
Every new release treats ONCE to a new and exciting world of music, visuals, and personalities. And who knows, your favorite group might surprise you with a new release when you least expect it! Twice's surprise release of "Set Me Free" is evidence of the group's talent and creativity, as well as the power of K-pop to surprise and delight fans.
Check out the MV for ‘SET ME Free’ below!
Twice's surprise release of "Set Me Free" has undoubtedly caused a stir in the K-pop world, with fans eagerly lapping up every bit of content the group puts out. The track showcases the group's musical talent with its infectious melody and captivating music video; ONCE can't get enough of it. The surprise release has generated even more excitement around the group, and fans can't wait to see what they have in store next.
Get your lightsticks ready and your hearts prepared, because Twice is sure to deliver even more jaw-dropping performances and addictive tunes this year - we can't wait to experience it all with our fellow ONCE!
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