7 Korean Beauty Influencers You Need to Follow for Timeless Tips

Stop everything you’re doing—the beauty revolution is here, and it's led by the world’s best K-Beauty icons. From Pony Syndrome to Glow with Ava, they’re rewriting the rules of glamor. 

Are you ready to dive right in and discover which Korean beauty influencers you should be following right now?

Introducing the queen of K-Beauty: Pony Syndrome, aka Park Hye-min. 

Like many other Korean beauty influencers, she started in 2015 on YouTube when the niche was still on the rise. 

With her passion for artistry and a knack for captivating tutorials, Pony has risen from being a mere hobbyist to a mogul in the K-Beauty industry.

Not only does her YouTube channel have millions of subscribers, but she's also a former ambassador for ETUDE and Morphe–even releasing products under both brands.

It's no wonder Pony's praised-worthy skills have made her a household name in beauty. 

So, if you haven't followed her already, she's the icon to follow, especially if you're MEGA obsessed with all things related to K-Beauty.

Dubbed one of K-Beauty's OG content creators, Risabae is another Korean influencer to keep an eye on. 

As a K-Beauty veteran, her newly launched brand, “TWO SLASH FOUR," was created with years of industry experience and made for all glam types. 

But before becoming a CEO, Risabae was turning herself into famous celebrities with the help of make-up. 

You might have seen a few of her looks, from MAMAMOO's Hwa Sa to BLACKPINK's Jennie–she's done it all.

And, to top it all off, she even released some solo music showcasing her versatility. 

Now that’s an all-rounder!

Next is Korean-American influencer Ava, aka Glow with Ava. 

Formerly a finance girlie, she transitioned from investment banking into beauty. Now residing in New York, she creates content full-time and is working to take her superfood brand 'byAVA' to the next level. 

With over 600,000 followers on Instagram and 1.7 million followers on TikTok, Ava popularized the term 'JELLOSKIN.' 

According to dermatologists, it is your skin ‘at its healthiest.’

When asked why she didn't release a skin care brand, she told Glossy, "There are so many good brands out there; I didn't think there was room for me to start another skin care brand." And thus, 'byAVA' was born. 

Not only does she utilize an old generational recipe, but it allows her to take action on what she speaks about holistically–healthy skin. 

Another Korean-American girlie to look out for is lifestyle YouTuber Michelle Choi. 

Creating content to showcase the different stages of her life, from university in South Korea to settling in New York, she's one of the Korean beauty influencers you'd want on your follow list.

She uploads various beauty and meal preparation vlogs to YouTube, but she's most famous for her video "How to Get Glass Skin/Korean Skin Routine." 

She published the video over five years ago, and though it's been a good while, it can still maintain its relevance in the growing era of K-Beauty, amassing over 2 million views. 

And through her recent partnership with Sulwhasoo, Choi has solidified her status as a beacon in the beauty sphere.

She offers invaluable insights into achieving radiant, flawless skin, and overall, she's such a glow-getter. 

Adored worldwide for her youthful features, Lamuqe is known for her 'plastic surgery' makeup looks–helping her viewers tackle their biggest insecurities with the help of makeup. 

Joining YouTube in 2011, Lamuqe has amassed over 1 million subscribers. 

She creates various content for her viewers ranging from lifestyle to fashion, and last but not least, K-Beauty.

But her artistry isn’t just about makeup. 

She sculpts confidence in her viewers with every stroke, and that's what makes Lamuqe such a beloved icon. 

We've only been talking about queens killing it in the K-Beauty industry, but what about kings? Edward Avila is the first person that comes to mind. 

As a Filipino-American YouTuber based in South Korea, Avila is one of the most recognized male K-Beauty influencers.

While his first video wasn't necessarily beauty-related, Michelle Phan, a well-known Vietnamese-American beauty YouTuber, inspired him later on. 

He explained that Phan was one of the first YouTubers to say that men could wear makeup. From then on, he changed his online content to beauty, and the rest is history. 

Avila's signature makeup themes include K-pop-inspired makeup looks, drag, and everyday wear. 

Through his platform, he is able to celebrate his individuality without constraints, showing his viewers that beauty knows no bounds.

She's been called a significant contributor to the emergence of K-Beauty in the U.S. She's none other than Charlotte Cho, CEO of Soko Glam. 

Born in California, Cho decided to move to South Korea in 2008 to work in marketing for the biggest tech company in the world, Samsung. 

There, she met her now husband, a former U.S. Army Captain, Dave Cho, and together, they started Soko Glam in 2012. 

In an interview with POPSUGAR, Cho explained that skin care is more than a chore. It's a practice everyone should enjoy.

With that mindset, she didn't feel the need to gatekeep the products she loved growing up, so she made it her mission to tell the world all about it.

And it worked! Everyone has at least 1 K-Beauty product on their shelves, and we have Cho to thank.