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K-Beauty trend shift
With spring right around the corner, the weather getting warmer, Korea is getting ready for their cherry blossom season. Especially for Korea, spring blows not only cherry blossoms but also fresh new trends marking the transition from last year.
If 2025 is the year for “Quiet Luxury” in the K-Beauty world, March 2026 brings “New-Stalgia”. A fascinating shift of aesthetics where sophistication is getting replaced by nostalgic simplicity. In March 2026, popular K-Beauty brands are stepping up their game by bringing collaborations that would surely make it to your Instagram feed.
5 Brand collaborations of March 2026
No matter the aesthetics you prefer, these 5 brand collaborations will surely have the products for you! Prepare your wallets because you don’t want to miss these drops!
1. Romand x Miffy
For the 2026 collaboration, Romand and Miffy took on the theme of Korea’s nostalgic stationary shop (문방구 – munbanggu). Limited edition packaging of their iconic Juicy Lasting Tints and new products are dropped with the shapes of stationery products such as glue sticks, crayons, books, etc.
Additionally, for people in Korea, you can get limited edition merchandise of this collaboration such as stickers, pouch keyrings, and lip-tint caps. Most of these events are exclusively done in Olive Young offline stores so make sure to not miss it if you are in Korea.
Find out more here!
2. Etude x GANADI
Etude grabbed GANADI, the lovely dog character as their collaboration partner in 2026 taking on a quirky theme of a counseling center with GANADI (가나디 고민상담소 – ganadi gominsangdamso). Many Korean locals have mentioned this character of having the “ugly-cute” aesthetic that has been creating a buzz especially with the Y2K themes that have been trending these days.
Etude are bringing their best seller products for this collaboration like their Play Multi Eye Palette, Curl Fix Mascara, etc. With purchases of each product you can also get exclusive merchandise like key rings, hand mirrors, tote bags with GANADI on them.
Check out what they have in store here!
3. BBIA x Chalddeok ice
An interesting sensory collaboration is coming brought to you by BBIA and Korea’s beloved mochi ice cream brand Chalddeok Ice (찰떡 아이스). In hopes of mimicking the soft, powdery texture of the dessert BBIA is dropping 8 shades of the chewy rice cake blusher (쫀득쫀득 찰떡 블러쉬 – jjondeukjjondeuk chalddeok blush).
Even though it’s not a character, locals are already excited for this collaboration as the ice cream is a classic that people have loved for many years. While not much information has been released about the product, BBIA is looking for beauty testers to try out their product before the official release.
Make sure to check their official post for more details!
4. wakemake x Black Kitty
Exciting news for wakemake enthusiasts, the limited edition collaboration with Hello Kitty Black Edition that was previously only available in Japan is coming to Korea. Wakemake must have taken note of the excitement from the Korean locals of the collaboration and is planning to bring it to Korean markets.
The collaboration focuses mainly on limited edition packaging of their best selling products, like the Seamless Wear Foundation, Soft Blurring Eye-Palette, Soft Sheer Multi Palette, etc. But Wakemake is keeping their fans on high- alert as no release date has been confirmed yet, make sure to keep your notifications on for further updates!
In the meantime, check out this post about the collaboration!
5. fillimilli x Charmmykitty
One of the top makeup tool brands in Korea, fillimilli, just launched their collaboration with the adorable and charming Charmmykitty as part of their 2026 campaign. The collaboration brings fillimilli’s high quality beauty tools and Charmmykitty’s lovely style into a collection you don’t want to miss.
The collection features makeup brushes, makeup puffs, makeup bags, and many more. Many beauty influencers are already getting their hands on the products as there is a limited time event where you can get additional goods as part of your purchase.
You surely don’t want to miss this collaboration, find out more here!
Conclusion: Rapid K-Beauty trend turnover
As K-Beauty trends are rapidly growing both locally and globally, most brands are competing to capture the attention of consumers to take control of the market. Unique collaborations are one of the ways brands are trying to gain advantage and answer the continuous requests from loyal consumers for new and innovative products.
For global fans it can be hard to keep track of what is trending in Korea especially for beauty products. Which is why at Daebak, we connect global Korean culture enthusiasts with the on-going trends in Korea by bringing a piece of Korea to your door step with our curated boxes and cultural contents.
We pack the latest K-Beauty trends into one box and deliver them straight to your doorstep.
Explore the Daebak Beauty Box here!