CHERRYKOKO Grows in Recognition for Celebrity Apparel
While K-Pop and K-Beauty have taken on the world by storm within the past decade, K-Fashion is now making its own statement on a global level. Fans of Korean fashion like researching styles and brands that can be seen on K-Dramas, Korean Films, and in K-Pop music videos. Fans of K-Pop even keep an eye out for their favorite idol group's outfits as they enter airports. With the benefit of e-commerce, Korean fashion stores are able to ship globally and give people all over the world a chance to try on clothes that make them feel closer to the idol that inspires them fashion-wise.
Korea's fashion scene has a wide spectrum of types of apparel. Designs can reach those who want to wear streetwear, those who want a sophisticated look, or those who want a chic stylish look. Designers and brands even partner with western brands such as, the NBA and MLB, for special collaborative projects. While K-Fashion can reach various types of shoppers through its unique styles, each Korean clothing store has their own reputation for a certain look and aesthetic.
So which K-Fashion store do celebrities shop at? One store that has been picking up its own reputation for celebrity apparel is CHERRYKOKO. Founded in 2005, by Ji Dong Hyun, this brand is known for its sophisticated, casual, and simple aesthetic. The shop has a storefront in Seoul, South Korea and has an online store that can be translated in Korean, English, Japanese, and Chinese.
Since more celebrities started wearing CHERRYKOKO apparel, the business is starting to market it’s apparel through the lens of high profile picks. CHERRYKOKO has Instagram profiles specific to Korea, Japan, China, and a Global page; On November 19, 2019, the store launched a new Instagram profile that is specific for recognizing celebrities wearing CHERRYKOKO apparel.
These celebrity sightings showcase which actress, model, or idol wore a particular piece and outfit from the brand. Using the marketing tool of giving shoppers an idea of which famous celebrities buy their clothing is a smart move! Idols, Hyuna and IU, or actresses like Jo Yoon-hee and Jung In-sun, are some of the celebrities that have worn CHERRYKOKO pieces for shows, photoshoots, or for arriving at the airport.
Is apparel from CHERRYKOKO expensive?
It depends on what you get! CHERRYKOKO has everything from accessories, tops, bottoms, outerwear, shoes, and more. All categories of apparel will range in price from low to expensive. If you like sales, the online store always has products on their outlet tab. Discounts can go up as high as 70%! You can also check out some of CHERRYKOKO’s special events through following the brands Instagram profiles. Special events include getting a lucky box with a surprise gift for free!
Can CHERRYKOKO ship globally?
Yes, they can ship globally! Another great fact about this store is that their online store is user friendly and is simple to navigate through. Their business even has contact information written in English, Japanese, and Chinese if a shopper cannot read Hangul (Korean).
Thinking about checking out some of CHERRYKOKO’s apparel? You can see new products, special events, discounted events, and keep up with celebrities wearing the brands apparel by following their Korean account on Instagram! Happy shopping!
Written by Jenna Tokioka
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