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rom&nd (롬앤) is the Korean makeup brand behind the Juicy Lasting Tint, the glossy lip tint that became a best-seller in Japan and helped push Korean lip-product exports to a record in 2023. Its tints come in five finishes: syrupy gloss (Juicy Lasting), watery glass (Glasting Water, Dewyful Water), blurred matte (Blur Fudge), velvet matte (Zero Velvet) and a true matte lipstick (Zero Matte). Start with Juicy Lasting Tint; choose Blur Fudge if you prefer matte.
Every K-beauty lip conversation ends up at rom&nd, and then stalls on the names. Juicy, Glasting, Dewyful, Fudge, Zero: which is which, and which one are people actually wearing? This guide sorts the range by finish, explains how Koreans apply tints, and points you to a first one.
At Daebak, a Seoul-based Korean culture and product company, product descriptions come from rom&nd's product pages and the market facts from the sources listed at the end. rom&nd products in our shop are shipped by the brand. For the general difference between a tint and a balm, start with Lip Tint vs Lip Balm.
Why rom&nd matters
Lip color is the category where Korean makeup went global first. Maeil Business Newspaper, citing the Korea Customs Service, reported that Korean lip cosmetic exports in the first seven months of 2023 rose 63.5 percent to a record $198 million, with the United States the largest market at 42.2 percent and Japan second at 15.1 percent; the Korea JoongAng Daily carried the same record figure. The Maeil report singles out rom&nd, whose Juicy Lasting Tint is a fixture of Japanese beauty rankings, and gives the brand's 2022 sales as 85.3 billion won with exports more than 60 percent of the total and Japanese sales up 73 percent in the second quarter of 2023. The trend has not slowed: the Korea JoongAng Daily reported in May 2026 that Korea's total cosmetics exports reached a record $11.4 billion in 2025, second only to France, with color cosmetics accounting for $1.5 billion of it. The brand also appears in our Most Popular Korean Makeup Products list.
rom&nd The Juicy Lasting Tint, the one to start with. See details.
The finishes
| Product | Finish, per the brand | Feel | Pick it if |
|---|---|---|---|
| The Juicy Lasting Tint (also 5.5 g) | Glossy, syrupy, "juicy" color that leaves a stain as the shine fades | Light, slightly tacky gloss | You want the famous one; you like shine |
| Glasting Water Tint | Watery texture, vivid color, glass-like finish; separate color and shine layers | Thin, non-sticky | You find Juicy too thick |
| Dewyful Water Tint | Clear, glossy, natural-looking stain; 13 shades for warm and cool tones | Watery, sheer to buildable | You want a subtle everyday tint |
| Blur Fudge Tint | Matte, soft blurred finish, buildable from sheer to full | Creamy, not drying per the brand | You prefer matte but want comfort |
| Zero Velvet Tint | Velvety matte, mousse-like, airbrushed look | Feather-light | You want the flattest, longest-wearing matte |
| Zero Matte Lipstick | Weightless matte bullet lipstick, 20 shades | Classic lipstick | You want a lipstick, not a tint |
| Glasting Melting Balm | Glossy tinted balm, nine wearable shades | Balm | You want color without commitment |
| Glasting Color Gloss | High-shine sheer gloss | Gloss | You layer it over a tint |
The brand's "Zero" products are its matte family and the "Glasting" products its glass-shine family; "Juicy" and "Dewyful" sit between, glossy but with a stain underneath.
How Koreans wear a tint
- Gradient first. The brand's own directions for the Juicy Lasting Tint say to dab onto the center of the lips for a softer gradient, then press the lips together. This is the "just-bitten" gradient look most associated with Korean tints.
- Full lip second. Apply from the center outward with the applicator and blend to the edges for a solid lip. The Lip Mate Pencil is the brand's liner with a built-in blending brush if you want a crisp edge.
- Blot or layer. A glossy tint blotted once leaves the stain; a matte tint layered twice goes from sheer to opaque.
- Balm underneath for matte. Koreans prep with a plain balm, let it sink in, then apply a matte tint; the brand's Glasting Melting Balm does double duty as a tinted version.
rom&nd Blur Fudge Tint, the matte starting point. See details.
Which to buy first
- If you want the one everyone has: The Juicy Lasting Tint. Fruit-inspired shades, a glossy finish and a stain that stays after the shine goes.
- If you want matte: Blur Fudge Tint, which the brand positions as comfortable for all-day wear, then Zero Velvet if you want it flatter.
- If you want sheer and watery: Dewyful Water Tint, with the widest shade range for warm and cool undertones.
- If you want a lipstick: Zero Matte Lipstick, 20 shades, which the brand formulates with isoamyl laurate to keep lips comfortable.
Choosing a shade
rom&nd names shades after fruit and food (Bare Fig, Papaya Jam, Peony Ballet), which is charming and not very helpful. What the product pages do tell you: the Dewyful Water Tint's 13 shades are labelled for warm and cool skin tones; the Zero Velvet shades are named plainly (Grain Nude, Vintage Taupe, Fade Red, Nerd Pink); and the Milk Grocery and Dusty On The Nude series are the softer, more muted options. If you can, pick a tint one step bolder than your lipstick habit; tints wear sheerer than the tube suggests.
Brand products in our shop are shipped by the brands. If you would rather try Korean makeup chosen for you each season, the Daebak K-Beauty Box is a separate, curated option.
FAQ
What is rom&nd's most popular lip tint?
The Juicy Lasting Tint. Maeil Business Newspaper describes it as acclaimed among Japanese beauty enthusiasts and a regular on Japanese top-seller lists.
What is the difference between Juicy Lasting and Glasting Water Tint?
Juicy Lasting is a syrupy gloss that leaves a stain as it fades; Glasting Water is thinner and watery with a glass-like shine and separate color and shine layers. Juicy is the thicker, Glasting the lighter.
Is Blur Fudge Tint drying?
The brand positions it as a matte tint that is comfortable all day without drying the lips. Prep with a balm if your lips are dry; matte tints show flakes more than glossy ones.
Is rom&nd a Korean brand?
Yes. It is a Korean makeup brand whose lip tints are among the best-selling Korean lip products in Japan, according to Maeil Business Newspaper's 2023 report.
How do you apply a Korean lip tint for a gradient lip?
Dab the tint onto the center of the lips, press the lips together two or three times, and leave the edges bare. That is the brand's own direction for the Juicy Lasting Tint.
