Stay Up To Trend - Popular Clothing Brands in Korea

What it isNt - THE BOYZ

South Korea's fashion scene has been making waves globally, captivating fashion enthusiasts with its unique blend of traditional and contemporary styles. From streetwear to high-end luxury, Korean clothing brands continue to redefine fashion boundaries and set trends worldwide. In this article, we will explore some more popular clothing brands in Korea that have gained immense popularity and have their own unique identity.

What it isNt

ART BY MARK GONZALES, also known as "What it isNt," is a distinctive "culture street" brand rooted in the creative artistry of legendary skateboarder and artist Mark Gonzales. The brand's inception dates back to 2001 when Gonzales and Tommy Guerrero collaborated on the "What it isNt" CD. What isn't brand captures the essence of urban culture, offering trendy and innovative designs that fuse skate culture with artistic expression, making it a standout player in Korea's dynamic fashion industry.


Established in 2010, Thisisneverthat challenges conventional fashion norms by embracing a rebellious and urban aesthetic. With its emphasis on edgy designs, the brand has successfully captured the attention of young streetwear enthusiasts worldwide. Combining vintage elements with contemporary cuts and graphic prints makes Thisisneverthat a go-to choice for those seeking bold and dynamic fashion statements.


Founded in 2007 by Choi Jieun, Lifework focuses on comfortable and functional designs catering to diverse age groups and styles. The brand's popularity lies in its ability to balance fashion-forwardness and everyday wearability. With an emphasis on practicality and modern aesthetics, Lifework has become a staple in the wardrobes of many Korean fashion enthusiasts.


Covernat is a young Korean fashion brand established by designer Cho Kyoungmo in 2014. Urban subcultures, grunge, punk, and hip-hop aesthetics heavily influence the brand's designs. They often feature bold patterns, distressed detailing, and unconventional silhouettes.


ALAND is a multi-brand concept store that offers a curated selection of local and international fashion labels. Founded in 2005, ALAND is a trendsetter in the Korean fashion industry, presenting a diverse range of styles and trends. Their stores provide an immersive shopping experience, reflecting the brand's commitment to exploring different aspects of fashion.


KIRSH, led by designer Kim Heejin, is a brand that exudes sophistication with a quirky twist. Launched in 2014, the brand is known for its elegant cuts, artistic patterns, and unexpected details. The brand's ability to blend traditional elegance with contemporary aesthetics has garnered attention from fashion enthusiasts seeking creative expression in their wardrobes.


Avandress is a brand that celebrates femininity and elegance. Established in 2013, the brand specializes in chic and romantic designs, targeting young women who desire graceful and enchanting clothing options. Avandress' collections often feature soft pastel colors, intricate lacework, and flattering silhouettes, allowing wearers to exude timeless charm and sophistication.


MIXXO is a prominent fast-fashion brand offering trendy and affordable clothing options to a broad consumer base. Part of the Samsung C&T Fashion Group, MIXXO caters to diverse styles and preferences, making it a popular choice among fashion-forward individuals. Whether looking for casual wear or stylish evening dresses, MIXXO has many options for various occasions.


Another brand under the Samsung C&T Fashion Group, 8seconds, is known for its modern and practical clothing. Launched in 2012, the brand emphasizes sophistication while keeping up with the latest trends. Collaborations with global designers and K-pop groups have contributed to its popularity among young and style-conscious consumers.


Minjukim, led by designer Kim Minju, is celebrated for its experimental and avant-garde designs. The brand gained international recognition after winning the prestigious International Fashion Showcase in London in 2013. Minjukim's collections feature vibrant colors, bold patterns, and unconventional silhouettes, allowing wearers to express their individuality and embrace bold fashion statements.


MUSINA is a brand with a focus on sustainability and ethical fashion. Founded by Kang Yelim in 2016, MUSINA utilizes eco-friendly materials and ethical production methods to create elegant and contemporary designs. The brand appeals to socially-conscious consumers seeking stylish and environmentally-friendly clothing options.


SPAO is a well-known brand that collaborates with popular Korean entertainment companies to create merchandise featuring beloved K-pop groups and dramas. The brand offers a range of stylish and trendy clothing options, catering to K-pop fans and enthusiasts who want to express their love for their favorite idols through fashion.


Maisonmarais, founded by designer Lee Jinyoung, is synonymous with chic and modern designs. The brand focuses on high-quality materials and attention to detail, resulting in sophisticated collections and timeless elegance. Maisonmarais' classic silhouettes with contemporary twists make it a preferred choice for those seeking refined and fashionable clothing.


We11done, created by Dami Kwon and Jessica Jung, a former member of Girls' Generation, has garnered global recognition for its avant-garde and luxurious designs. The brand's collections blend streetwear with high fashion, creating bold and distinctive looks. With celebrity endorsements and a forward-thinking approach, We11done continues influencing Korean and international fashion scenes.

National Geographic

Known for its exploration and documentary work, National Geographic has ventured into the fashion world with its clothing brand. National Geographic's clothing line features eco-friendly materials and stunning wildlife imagery that allows wearers to connect with nature. The brand's collections cater to brand enthusiasts and traveler lovers, offering a range of apparel and accessories that resonate with those who share a passion for adventure and a desire to protect the planet. By wearing National Geographic-branded clothing, individuals proudly showcase their support for a brand with a rich legacy of promoting awareness and appreciation for the Earth's natural wonders.

New Wardrobe - Korean Clothing Brands

Korea's fashion landscape is a vibrant and dynamic space characterized by its ability to combine traditional influences with contemporary innovations. Although diverse in styles and aesthetics, these clothing brands collectively contribute to Korea's status as a fashion-forward nation. These popular Korean clothing brands will continue to evolve and capture global attention.

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