TinyTAN Opens A Magical Door for Their Official Debut

by Jenna Tokioka

BTS' Love Yourself World & Stadium Tour:

Going back to 2018, BTS kicked off their Love Yourself World Tour at Olympic Stadium in Seoul, South Korea. Beginning their tour at a stadium filled with ARMYs, BTS went on to sell out arenas in North America, Europe, and Asia. In February 2019, BTS was near the end of their Love Yourself World Tour, when Big Hit Entertainment announced the dates and locations for their stadium tour, Love Yourself: Speak Yourself.

With the extension of their world tour, BTS was surprised, but appreciated the fact that they would be going on to do stadium tours in the US, UK, France, Japan, Brazil, Saudi Arabia, and South Korea. The stadium tour kicked off in May 2019 and ended in October 2019. By the end of their stadium tour, BTS was named the Top-grossing Touring Group of 2019 and was ranked as #03 on "Billboard’s Top 40 Tours".

BTS POP-UP: HOUSE OF BTS:

With the success of the Love Yourself series, world tour, and stadium tour, Big Hit Entertainment announced, BTS’ next big event, BTS POP-UP: HOUSE OF BTS. The pop-up event lasted from October 2019 - January 2020. What was great about BTS POP-UP: HOUSE OF BTS was the merchandise being sold at the physical location and on Weverse - where ARMYs from all over the world could purchase these items. For those at the physical location, BTS and ARMYs could experience the Bangtan World with BTS’ music video, backdrops, props, merchandise, food, and beverages. This was a brand new and refreshing event that could bring ARMYs and BTS closer together.

BTS visited the Seoul site for BTS POP-UP: HOUSE OF BTS and loved it! They expressed how ARMY would probably love the event and could get amazing merchandise, take cute photos, and get a taste of what music video backdrops look liked from their official music videos. BTS showed their funny, entertaining, and memorable moments while visiting the site; And even showed what they purchased from the store! One of the best moments was BTS reacting to and taking photos with their tiny character line!

TinyTAN's Small Debut:

TinyTAN made its tiny debut on October 18, 2019. The character trailer showed a cute tiny animation version of the BTS members dancing to their song, “IDOL”; In what seems to be an ARMYs room. The characters were even wearing the same outfits as the members in their official music video and showed the same personality traits as the members. From the choreography to cute gestures that BTS members have done in the past, these tiny characters are a real mini version of the BTS members. Towards the end of the trailer, the video advertises that these tiny characters can meet ARMYs at the BTS POP-UP: HOUSE OF BTS.

ㅋㅋㅋㅋㅋㅋㅋ 다리가 안펴지요 pic.twitter.com/oiS6erShco
— 방탄소년단 (@BTS_twt) October 24, 2019

BTS members wrote messages on their tiny character figurines during their visit to the event. All members took selfies with their character and even said how realistic the characters resemble them - all the way down to the dimple detail of BTS member and group leader, RM. I think we can all agree that BTS member V, trying to wink and sit down like his character was beyond cute! To think how the characters are like a copy of the members and V was trying to copy his character is adorable in itself!

TinyTAN Makes Official Debut:

[기사] Meet Big Hit’s creatives behind #BTS-inspired TinyTANhttps://t.co/56fIpH36iM
— BIGHIT MUSIC (@BIGHIT_MUSIC) September 4, 2020

TinyTAN returned to our screens on July 30, 2020. Big Hit Entertainment's IP Team took us behind the scenes with these tiny adorable characters, since their small debut last year. Not only did the team talk about the advancement in the animation and design behind the characters, but they also discussed how TinyTAN started a movement for people to follow their dreams, while not feeling alone. Thanks to ARMYs, Twitter exploded with trends on TinyTAN and started following the TinyTAN official Twitter account before their first post.

Hi we are~ TinyTAN!!#TinyTAN pic.twitter.com/NTnh3Qm3XB
— TinyTAN_official (@TinyTANofficial) July 30, 2020

With TinyTAN's Twitter account, they debuted trailers of the BTS mini-characters with the "MIC DROP" concept. From the advanced animations on their hair, movements and eye design, the IP Team definitely stepped up the animation game! Towards the middle of August, the design transition of the TinyTAN characters from their first small debut with "IDOL" to their "MIC DROP" concept design was amazing to see!

TinyTAN & The Magic Door:

With TinyTAN's official debut, on August 08, 2020, Big Hit Labels YouTube channel released the video, Magic Door. The hype around TinyTAN's 's new video was based on the concept, "magic door" and TinyTAN having "cuteness to heal the word". This animation features a baker, who is about to start her day; Which seems to portray her going through the motions of everyday life. And then...incomes TinyTAN! These cute characters show up on her phone as the TinyTAN members started singing, rapping and dancing to "MIC DROP". After entering the bakery through the baker's laptop/phone screen, the TinyTAN members were helping her around the bakery - YES, THIS WAS SO ADORABLE! (As most, if not all ARMYs felt this while watching the video).

At the end of the video, we can see the woman baker appreciating TinyTANs help, as TinyTAN Jin even gives her a fist bump. This introductory video of TinyTAN helping someone just goes to show how much these characters resemble BTS' mission to help, heal, and make people feel happy. From TinyTAN's little movements, the animations showing the BTS members personality so well, and showcasing TinyTAN's new concept of the "Magic Door" was heartwarming. The IP Team at Big Hit has already stated more projects will come under way; As these characters were in demand for content by ARMYs, since their small debut with "IDOL" for the BTS POP-UP: HOUSE OF BTS event.

TinyTAN Content:

Here are some TinyTAN content that you should look into!

BTS 캐릭터 #타이니탄 과 #다우니 어도러블 섬유유연제의 만남💜#다우니어도러블 1L+1L 기획팩 구매 시, 타이니탄 계량컵 증정! (한정수량)
▶ https://t.co/llv8Ru99N3

다우니 인스타그램(downy_korea)에서 타이니탄과 함께하는 다양한 이벤트도 만나보세요! pic.twitter.com/iDnQTDvgC8
— HYBE MERCH (@HYBE_MERCH) August 12, 2020

Yes, TinyTAN has collaborated with the laundry fabric softener brand, DOWNY. Take a look at Downy Korea's Instagram page for more details! Even though, by the time other ARMYs look at this, this product will probably be sold out.

🎉#타이니탄 론칭 기념#위버스샵 에 찾아온 타이니탄을 만나보세요!

매월 새로운 타이니탄 상품이 위버스샵에서 공개됩니다.
놓칠 수 없는 8월의 타이니탄 추천 상품은 무엇일까요?✨

GLOBAL 👉https://t.co/G8UMN9uBC8
USA 👉https://t.co/87rNKLDjm8 #TinyTAN pic.twitter.com/YxxDE9y6MP
— Weverse Shop (@weverseshop) August 12, 2020

TinyTAN merchandise is now on sale on Weverse Shop! From stationary, phone accessories, to even toothbrush sterilizers, Weverse offers different cute items that ARMYs can use on a daily basis! Please be aware at the time of this article, all USA items may be sold out, but the Global page for TinyTAN items may not be!

This is how we bake up our cuteness!#TinyTAN #3Danimation #progressionreel pic.twitter.com/5bFToSa1MX
— TinyTAN_official (@TinyTANofficial) August 26, 2020

Stay in the loop for updates on TinyTAN by following their Twitter account! While there are promotions for TinyTAN merchandise and YouTube content, TinyTAN's account also features some behind the scenes looks at how TinyTAN was created. Let us appreciate the work that the IP Team and Big Hit have done with TinyTAN!

FOLLOW YOUR DREAM | MAGIC DOOR: