The MBTI Craze In South Korea: A Cultural Sensation

Have you ever heard of the Myers-Briggs Type Indicator (MBTI)? If you're in South Korea, chances are you've not only heard of it but also taken the test and know your four-letter code by heart.

However, if you haven't taken the test, don't fret–blood type works just as well, especially as a conversation starter. But what if you know nothing about the MBTI or blood types? That's okay; I've got you covered.

Long before the MBTI craze, blood types existed and still do. Koreans firmly believe that something as simple as blood flowing within us could affect our personality.

So what are the blood types, and what do they say about a person?

Type As are the loyal and kind-hearted friends you'll want! They're like a warm hug on a chilly day, always there to support you. But here's the twist: they can be shy and stubborn. Their affection for you might sometimes be overbearing, but they care the most.

Now, let's take a look under the microscope at Type Bs. They're crazy, adventurous, and super extroverted–a guaranteed life of the party, but they’re impatient and fiercely independent. Type B celebrities include T.O.P., a former member of BIGBANG, and Lee Dong Wook from "Tale of the Nine Tailed."

Type ABs are the chameleons of the group, the ultimate mix of Type A and Type B. One moment, they're shy, and the next, they're outgoing. They might seem aloof or cold, but they usually prefer their own company. Lastly,

Type Os are the confident go-getters destined for leadership! However, they're workaholics, can be insensitive sometimes, and hate when people lie. Great examples of Type O celebrities include Bang Chan of Stray Kids' and BaekHyun of E.X.O.

But what about MBTIs? Where does its origins begin?

Meet the dynamic mother-daughter duo Isabel Myers and Katherine Briggs! They created a personality G.P.S. to help women find their dream jobs. Curious how a World War II-era test became a sensation in South Korea?

The answer is surprisingly simple: the pandemic!

The MBTI was a connection booster for many, and 16 Personalities allowed them to peek into their own minds–just like with blood types.

It was so crazy the demand for MBTI merchandise skyrocketed, and booths popped up to help people link up.

Companies were even hiring specific personality types.

K-POP groups like NCT DREAM even got in on the action with a summer album and a track titled 'ISTJ.' The lyrics went, “Introvert, sensing, thinking, interpreting you, sixteen words.”

It was a tidal wave of connection, self-discovery, and music! But what did they mean by “Introvert, sensing, thinking, interpreting you, sixteen words.”

This reveals how you engage with others socially. Do you enjoy socializing or spending time alone?

This shows your thinking style. Are you practical and forward-thinking or imaginative and curious?

This determines how you make decisions and cope with emotions. Do you tend to follow your mind or lead with your heart?

This aspect focuses on your planning. Do you prefer to be organized or go with the flow?

These aspects result in 4 total letters determining one of your 16 personality types.

Are you ready to read about the 16 personality types?

Drum roll, please!!

Meet the Architect (INTJ)! They question everything, and their ambition knows no bounds. Their fast-paced vibe can be challenging when making new friends, but you can always go right with having a BIG thinker on your crew!

The Logician (INTP) is naturally curious and intelligent. Though they might appear detached and in a daydream, they will always be present for family and friends–proving how reliable they are.

The Commander (ENTJ) is a natural-born leader–think Tiffany Young of Girls Generation (SNSD). They are bold, imaginative, and believe wholeheartedly that if there's a will, there's a way.

Enter the Debater (ENTP), a rebel who isn't afraid of challenging the status quo. They're always ready to play devil's advocate (for fun) to test their opponent's strengths.

An Advocate (INFJ) is idealistic and believes in making a difference. They seek to fulfill others while leaving behind a legacy of remembrance.

The Mediator (INFP) is vibrant and passionate. They understand humans more than anyone, and many Mediators go on to become poets, writers, or artists. A great example of a Mediator is Tablo of Epik High and Hoshi of SEVENTEEN.

Step into the world of the Protagonist (ENFJ). They're opportunistic and insightful, and they're GREAT at guiding others because they understand the mind and heart.

With their positive outlook on life, they long to have meaningful connections with people. Welcome to the stage, the free-spirited Campaigner (ENFP). Did you know Yeonjun of TXT is a certified ENFP?

The Logistician (ISTJ) will always carry themselves with so much precision. You will never catch them doing anything out of the ordinary. They lead a prudent and rational life, and you can always count on them to keep their promise.

The Defender (ISFJ) is responsible and hardworking. They are deeply devoted to their craft and pay excellent attention to the smallest detail. To many, they are perfectionist, but they see it as a commitment to excellence.

Who embraces their honest Nature and gives the best advice? The Executive (ESTJ). You can always trust them because they lead by example. Did you know they only comprise 11% of the population?

The Consul (ESFJ) wears their hearts on their sleeves. They believe in good manners and feel a deep sense to serve others, but they can be opinionated. However, read their intentions correctly; they deeply respect tradition.

Enter the Virtuoso (ISTP). Hands on, never off. You'll always find them fixing something. Dare I say they're the true daredevils of opportunity? They dive without another glance, and boundaries are the last thing on their minds.

Did you know Wendy of Red Velvet is an Adventurer (ISFP)? Did you also know that no Adventurer is the same? They are all unique and believe that everyone should live the life they please.

According to the Entrepreneur (ESTP), rules were made to be broken. As energy-filled beings, they are always the first to volunteer for anything because they believe in a life of risk.

The Entertainer (ESFP) is who you expect them to be–entertainers. They lead a lavish lifestyle and are poor planners, but you can always rely on them for support. Remember that sometimes they need it, too, though they might not admit it.

If you still need to take the quiz, try it,  and let us know in the comments which celebrity you share a type with!

Did you know South Korea dedicates 1 day out of the year to celebrate this crisp and crunchy green fruit? You guessed it, the cucumber! Ready to pickle your curiosity? Check out our article to uncover the dill-icious details!