Travel Guide: Affordable Shopping Spots in Seoul

Seoul Shopping Locations

Seoul offers a wide range of high-end luxury shopping destinations but caters to budget-conscious travelers looking for affordable shopping options. This extensive travel guide will explore some of the best cheap shopping spots in Seoul, where you can find trendy fashion, unique accessories, and great deals without hurting your wallet.

GoTo Mall

Located in Seocho-gu, GoTo Mall is a haven for budget shoppers. This underground shopping center houses many shops that offer stylish clothing, accessories, beauty products, and more. With numerous shops to explore, GoTo Mall is an ideal destination to find unique pieces at affordable prices.

GoTo Mall offers a mix brands, providing shoppers with various options. You can find it all within the mall's vibrant and bustling atmosphere, from casual streetwear to chic office attire. Korean fashion brands allow shoppers to stay updated with the latest trends without breaking the bank.

Myeongdong Street

A shopping guide in Seoul would only be complete by mentioning Myeongdong Street. This bustling shopping district is famous for its vibrant atmosphere and diverse retail options. While it does have some high-end stores, Myeongdong is predominantly known for its affordable shopping experience. Here, you can find an abundance of street stalls, boutiques, and department stores offering a wide range of products, including cosmetics, fashion, accessories, and street food.

One of the highlights of shopping in Myeongdong is the opportunity to sample and purchase various Korean skincare and beauty products. Numerous beauty shops line the streets, offering popular Korean brands such as Innisfree, Etude House, and Nature Republic. These stores often have promotions and discounts, allowing you to stock up on your favorite skincare items at great prices.

In addition to cosmetics, Myeongdong is a shopping paradise for fashion enthusiasts. It is home to a mix of global fast-fashion chains like H&M, Forever 21, and Zara and local shops offering unique and trendy clothing options, like ȦLAND. You can find stylish apparel, footwear, and accessories, making it a popular destination for fashion-forward individuals on a budget.


For a more youthful and alternative shopping experience, head to Hongdae. It is known as a hub for creativity and artistry. This district attracts young locals and tourists. Hongdae is home to numerous independent boutiques, vintage shops, and underground fashion stores, making it an excellent place to discover unique and cheap fashion items.

What sets Hongdae apart is its emphasis on individuality and personal style. Here, you can find one-of-a-kind clothing pieces, vintage treasures, and handmade accessories that reflect the artistic spirit of the district. Whether you're looking for a vintage denim jacket, a quirky graphic tee, or a statement accessory, Hongdae's eclectic shops have you covered.


Dongdaemun, one of Seoul's most iconic shopping areas, is a must-visit for budget shoppers. It is a bustling district that combines wholesale markets, shopping malls, and street stalls. The Dongdaemun Market offers an array of affordable clothing, fabrics, accessories, and traditional Korean goods. The area is especially famous for its fashion-focused shopping malls where you can find reasonably priced latest trends. These markets cater not only to retailers but also to individual shoppers who are seeking fashionable clothing at discounted rates.

If you have a passion for fashion design or sewing, Dongdaemun is also an excellent place to source fabrics and textiles. The fabric market offers many materials, including silk, cotton, linen, and more. Whether you want to create your garments or engage in DIY projects, Dongdaemun is a treasure trove for all your fabric needs.


Namdaemun Market, one of Seoul's oldest markets, is an exciting destination for budget-friendly shopping. This traditional market offers a unique blend of modern and conventional shopping experiences. You can explore hundreds of stalls and shops selling clothing, accessories, shoes, household goods, and much more. Namdaemun Market is famous for its affordable souvenirs, traditional Korean hanboks, and street food. Make sure to visit the Namdaemun Gate, the iconic landmark from which the market derives its name.

Namdaemun Market is divided into different sections, each specializing in specific products. For affordable fashion finds, head to the clothing section, where you can browse a wide range of garments, including traditional Korean clothing like hanboks, trendy streetwear, and vintage-inspired fashion.

The market is also an excellent place to explore Korean street food. Numerous food stalls and restaurants offer mouthwatering snacks and meals at affordable prices. Indulge in famous street food items like tteokbokki (spicy rice cakes), hotteok (sweet pancakes), and mandu (dumplings) as you explore the market.

Smaller Selection

Due to the pandemic, some shopping areas in Seoul have experienced reduced selections of clothing stores. However, there are still some notable spots where you can find affordable fashion items

Women's Universities

Ewha University and Sookmyung Women's University are renowned for their fashion-forward campuses and shopping streets. You can explore these campuses and the surrounding streets to find unique and affordable fashion items that cater to the tastes of young women. While the overall selection may be smaller during the pandemic, these areas still offer a range of boutiques and shops specializing in trendy clothing and accessories.

Ewha University can be known for its fashion street, where you can find an array of boutiques and shops offering affordable clothing, accessories, and cosmetics. 

Sookmyung Women's University also boasts a fashion street with a similar selection of trendy items at budget-friendly prices. While the pandemic may have temporarily impacted the number of stores open, these areas still offer a unique shopping experience for those seeking affordable fashion.

Spend Your Money: Affordable Shopping

Seoul is a shopping paradise for all travelers, including those on a budget. The city offers a diverse range of affordable shopping spots, from trendy fashion to traditional goods. Whether you visit GoTo Mall, Myeongdong Street, Hongdae, Dongdaemun, Namdaemun, or the smaller selections at women's universities, you will find great deals and unique items to take home. Remember to explore these areas with an open mind and a willingness to bargain, and you will have a memorable shopping experience in Seoul without breaking the bank.

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