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While K-Pop and K-Beauty have taken on the world by storm within the past decade, K-Fashion is now making its own statement on a global level. Audiences like researching styles and brands that can be seen on K-Dramas, Korean Films, and in K-Pop music videos. Fans even keep an eye out for celebrities outfits are they are on their way to the airport or even during their time being a guest on a variety show to see what brand they’re wearing.
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