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SMTOWN’s cafe, like most cafes these days, prioritizes striking aesthetics before hitting your taste buds with flavor. The idea is a smart one: the cafe welcomes you to enjoy everything with all five senses.
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A show of hands if one of your favorite K-pop groups belongs to SM Entertainment? Whether it's Girls' Generation, EXO, NCT, or Red Velvet, there's one place in South Korea where you can find the most exclusive SMTOWN merchandise ever...
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Over the years, Halloween has been growing in popularity in South Korea. While it’s not quite as widespread as in other parts of the world, it’s still possible to get your Halloween fix. Costumed trick-or-treaters can scout for candy in...
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The American Music Awards is an award show where artists from every corner of the world come to attend and enjoy the art of music. Many K-pop artists today attend, bringing the spotlight to Korea and its unique style of...
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